Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly Everywhere
It's good enough to buy in multiples.
By Allyson Payer
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Bella Hadid Just Wore the Elegant Spring Sneaker Trend I'm Benching My Suede Ones For
And in Paris, no less.
By Allyson Payer
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Handbags Are the Hardest Thing to Pack—29 Chic Ones That Meet My Suitcase Criteria
The struggle is real.
By Allyson Payer
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In Case You Were Wondering Which Pretty Sneaker Trend Anne Hathaway Would Wear, It's This One
This just in from the streets of NYC.
By Allyson Payer
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The Byredo Scents That Are Actually Worth Your Money, Ranked by an Editor
You're welcome.
By Allyson Payer
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Well-Dressed Celebs Have Basically Stopped Wearing These 3 Shoe Styles With Leggings
Find out which five styles they're into.
By Allyson Payer
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The Pretty Flats Trend Katie Holmes Just Wore Makes Jeans Look High-End
Found my next purchase.
By Allyson Payer
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The Top 10 Things I'm Buying in February for a Better Wardrobe
Your monthly shopping list.
By Allyson Payer
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6 Pretty 2025 Trends That'll Dethrone Last Year's "Ugly" Ones
Let's discuss.
By Allyson Payer
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Kendall Jenner's New Ugg Sandals Will Be the Next Style to Sell Out—Guaranteed
Your spring Uggs, found.
By Allyson Payer
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Wait—Did Elsa Hosk Just Intro the New It Bag of 2025?
One word: Prada.
By Allyson Payer
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Cameron Diaz Just Wore the Timeless Bag Trend That Makes Every Outfit Look Affluent
That's the goal, right?
By Allyson Payer
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Gigi Hadid Just Made Mom Jeans Look Brand-New Again in Paris
If anyone can, she can.
By Allyson Payer
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5 Useful Organization Tricks I Learned From Designing My Dream Closet
See the photos.
By Allyson Payer
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Spotted in the Paris Airport: The Coolest Sneaker Trend to Wear With Leggings RN
The perfect pairing.
By Allyson Payer