Articles by Allyson Payer | Who What Wear UK

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.

Allyson Payer

Meghan Markle Traded Her Usual Black Skinny Jeans for a Denim Trend That's About to Be Everywhere

Here's Why Puff Sleeves, Snakeskin, and Newsboy Caps Could Be Making a 2025 Comeback

Hailey Bieber Just Wore a Rich Kitten-Heel Trend That's Worth Swapping Flats For

Calvin Klein Just Made Its NYFW Return With a New Designer, '90s Supermodels, and Kendall Jenner

If You're Not Into Powder Pink, Kendall Jenner Wore a Spring Color Trend That's Equally as Pretty

Katie Holmes Is Signaling the Return of This Pretty '90s Skirt Trend

The Coolest French Woman Says That Skinny Jeans With These Shoes Are In for 2025

I'm Sorry, But I Think This It Girl–Approved Bag Color Trend Is Even Better Than Burgundy

Kaia Gerber Just Turned This Once-Dated Trend Into the Coolest New Thing to Wear With Leggings

No Sneakers Needed—This Flat-Shoe Trend Makes Leggings Look So Much Prettier

Hailey Bieber Just Wore the New Leather Jacket Trend That Sold Out on Zara Immediately

New Yorkers Will Wear This Celeb-Concocted Ankle-Boot Outfit for the Next 3 Months

The Top 10 Things I'm Buying in February for a Better Wardrobe

If You're Anti–Skinny Pants, This Is the Outfit That'll Make Baggy Trousers Look Current in 2025

I Tested 7 Pairs of Lightweight Jeans in 90-Degree Heat