It's True: & Other Stories Just Restocked Its Most Popular Dress for 2024

Sometimes, a dress comes along that beats all other dresses. It might be for how show-stopping it is (like a metallic The Vampire's Wife style), and sometimes, it’s for its wide appeal and how incredibly versatile it is (think about that Zara polka-dot number from back in 2019). Well, & Other Stories has its own answer to the easy, throw-on style, and it comes in the form of a flowy, puff-sleeve midi dress.

A version of the dress has actually featured in the high-street brand’s spring collections for the past few years now, each with a slight variation—a longer sleeve or a straighter neckline—but with the same flattering shirring, flowy skirt and in an array of prints every time. It’s always proved to be one of the brand’s best-sellers, selling out by the end of the season every year without fail. Luckily, the brand have just restocked the style for 2024 in three pretty new colourful prints.

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(Image credit: @emilyjdawes)

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(Image credit: @emilyjdawes)

With cute short sleeves, light fabric and a sweetheart neckline, the dress’s magic lies in how versatile it is. Pair it with trainers and a leather jacket for a pub garden or strappy heeled sandals and take it to a wedding or summer occasion with ease. But it’s also designed to suit a range of body types. Curves or no curves, boobs or not, the dress flatters in all the right places.

Last year, I popped into store to try it on and it was as good in real life as it looks online. If you’re thinking about investing, my tip would be to size up if you’re between sizes for a comfortable fit. Otherwise, I was very impressed all around.

Keep scrolling, and you can shop the new versions of the dress online now, as well as the wrap version which has also been restocked and a few other easy-to-wear dresses & Other Stories is nailing right now.

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(Image credit: @emilyjdawes)

I'm a big wrap-dress fan. This beautiful style came up bigger than the other design, so size down if you have a smaller chest like I do, or take your usual size otherwise.

This story was originally published at an earlier date and has since been updated.

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.