6 Zara-Like Sites You Haven't Heard of Yet (but Need to Know About)
Though it’s unlikely that any shopping site or even any combination of them could ever take the place of our beloved Zara, there’s no harm in diversifying our portfolio of go-to e-tailers—especially when the additions are affordable, right? So today we thought we’d round up some Zara-like sites that you may not have heard of yet, but would definitely benefit from knowing about. From hyper-trendy statement pieces to elevated basics that only look expensive, these under-the-radar shops have got you covered. See what they are below and shop our picks from each.
Loéil
Aside from just cool clothes, you can expect endless styling inspiration from Loéil’s editorial-like product shots.
Related: Could This Online Korean Store Curb Your Zara Addiction?
Style Mafia
Miami-based Style Mafia is a must for anyone looking for the latest trends.
Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
Front Row Shop
If you’re looking for the most eclectic range of pieces from classic to edgy, Front Row Shop is the site for you.
Related: From French Women to Royalty, This Classic Print Is Having a Moment Right Now
Pixie Market
Pixie Market is our go-to for everything from classic shirts with a twist to unexpected layering pieces and accessories. Just be sure to act fast, as the brand’s It pieces are always quick to sell out.
This fishnet top is surprisingly useful since you can really layer it under anything.
Related: These £65 Topshop Boots Were All Over Fashion Week
Few Moda
Working ladies will especially appreciate Few Moda’s mix of office- and weekend-ready pieces.
Currently swooning over this pink-and-navy colour combo.
Related: London's Street Style Stars Can't Get Enough of These 4 Colours
Storets
Self-described "sophisticated fun” shopping site Storets is Olivia Palermo–, Alessandra Ambrosio–, and Gigi Hadid–approved—need we say more?
Get the most bang for your buck by layering this set over a variety of tops.
Make any top or dress instantly more flattering by layering this over it.
This will make all your night-out looks feel more luxe.Next up! Shop 13 of this week's most-likely-to-sell-out new buys.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.
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