Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello! and Marie Claire. In these roles she assisted the fashion teams with print content as well as digital shopping features, shoots and celebrity news.
Prior to Who What Wear, Poppy worked at SheerLuxe as the commercial content manager. There she oversaw all paid-for site content and inclusions, managed the visual assets and briefs for branded content, and ensured all content—whether editorial or commercial—was in line with overall brand guidelines and tone. She also supported the editorial team by looking after visual merchandising on site and reviewing the brand’s daily newsletters.
As WWW UK’s managing editor, Poppy spends most of her time looking after the content calendar and all output across the brand, in addition to working with contributors, supporting with social media planning, assisting with branded content and contributing to brand strategy. Poppy prides herself on being organised, and a keen eye for detail means she oversees the production of tentpole moments such as Who What Wear’s quarterly celebrity covers, the Wedding Issue, team shoots, events, industry-facing moments, gift guides and more. In addition to this, Poppy ensures processes across the brand are efficient and effective, and is always on the lookout for ways the team can work smarter, not harder! As someone who works behind the scenes (Poppy loves a spreadsheet!), you won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys. Or better yet, all three!
Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes (or raiding her mum’s wardrobe), Poppy fills her time walking along the river with her 11-year-old labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow! Her favourite London spots are Caravel for dinner, the Ham Yard Hotel for a fancy pre-theatre drink, Daunt Books for a new read, 26Grains for breakfast and Coal Drop's Yard for a spot of shopping.
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I Just Found Every Top Outerwear Trend at & Other Stories, From Capes to Sporty Jackets
Bundle up in these styles.
By Lauren Adhav
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The Designer Behind Meghan Markle's Wedding Dress Just Debuted a Jewelry Collection at Reformation
It'll go fast.
By Eliza Huber
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I Just Found the Perfect $20 Alt for Kaia Gerber's Chic French-Girl Flats
Hurry—they're selling quickly.
By Nikki Chwatt
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The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew Items
Don't hesitate.
By Eliza Huber
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30 Incredibly Chic Finds I Regret Not Buying This Week From Nordstrom, H&M, and Zara
So many gems. So little time.
By Jennifer Camp Forbes
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The $55 H&M Bag I'm Buying Instead of The Row's Margaux
At least while I save up.
By Eliza Huber
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I'm Telling All My Friends to Try These 5 Fall Staples, and They're at H&M, Nordstrom, and COS
Dreamy pieces ahead.
By Bobby Schuessler
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30 Fall Finds From Zara That Are Just Begging to Be in My Wardrobe
Holy chic.
By Grace O'Connell Joshua