The Top "Ugly" Trends We're Here For
It's not just us—the "ugly" trends of 2018 are quite possibly the best trends yet. In our opinion, there's no better time to experiment with eclectic style choices and go a little outside of your sartorial comfort zone. So have some fun with your style and add one (or all) of these "ugly" fashion trends to your 2018 wardrobe.
Some of these It items may shock you. Neon yellow? Yes, we're getting behind it. If you're still not quite convinced, the best way to test out unexpected trends is to pick one and mix it into your classic outfits. But if you're ready to dive head-first into the ugly-pretty look, team items like a Hawaiian-print shirt with a bucket hat for maximum effect. Go on to see and shop every "ugly" fashion trend that will make you forget "pretty" was even a thing.
Electric Shock
Whether or not you're ready for it, blindingly bright neon shades are saturating everything from delicate slip skirts to swimwear this season. Electric yellow is our pick of the "ugly" colour trend.
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Island Life
Once a staple of tourists who took their vacationing very seriously, the Hawaiian-print shirt has resurfaced among the fashion crowd. Let this kitschy trend saturate your off-duty outfits.
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The Baggier, the Better
We're calling it: "Baggy" jeans are the denim fashion trend that might once and for all eclipse skinny jeans. The looser, more relaxed fit is actually pretty ideal for warmer days we might add.
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Toe-Huggers
Forget Teva's and Birkenstocks, as there's a new ugly-chic sandal trend this year, and it comes down to just one detail: the toe ring. With endless options to choose from, there's a toe-hugging style for everyone this season.
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Biker Shorts
Bike shorts have been quietly bubbling up over the past few months, but as soon as we spotted Emily Ratajkowski in a pair, we knew the sporty spandex shorts would become a major fashion trend.
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Available in sizes S to XL.
Bucket Hats
This list wouldn't really be complete if an ugly-pretty hat trend wasn't in order. While straw hats will always be a beachside staple, it's the unlikely bucket hat that you'll see everyone wearing this year.
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We're here for the "ugly" fashion trends 2018 has to offer. Are you?
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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