The Top "Ugly" Trends We're Here For
It's not just us—the "ugly" trends of 2018 are quite possibly the best trends yet. In our opinion, there's no better time to experiment with eclectic style choices and go a little outside of your sartorial comfort zone. So have some fun with your style and add one (or all) of these "ugly" fashion trends to your 2018 wardrobe.
Some of these It items may shock you. Neon yellow? Yes, we're getting behind it. If you're still not quite convinced, the best way to test out unexpected trends is to pick one and mix it into your classic outfits. But if you're ready to dive head-first into the ugly-pretty look, team items like a Hawaiian-print shirt with a bucket hat for maximum effect. Go on to see and shop every "ugly" fashion trend that will make you forget "pretty" was even a thing.
Electric Shock
Whether or not you're ready for it, blindingly bright neon shades are saturating everything from delicate slip skirts to swimwear this season. Electric yellow is our pick of the "ugly" colour trend.
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Island Life
Once a staple of tourists who took their vacationing very seriously, the Hawaiian-print shirt has resurfaced among the fashion crowd. Let this kitschy trend saturate your off-duty outfits.
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The Baggier, the Better
We're calling it: "Baggy" jeans are the denim fashion trend that might once and for all eclipse skinny jeans. The looser, more relaxed fit is actually pretty ideal for warmer days we might add.
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Toe-Huggers
Forget Teva's and Birkenstocks, as there's a new ugly-chic sandal trend this year, and it comes down to just one detail: the toe ring. With endless options to choose from, there's a toe-hugging style for everyone this season.
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Biker Shorts
Bike shorts have been quietly bubbling up over the past few months, but as soon as we spotted Emily Ratajkowski in a pair, we knew the sporty spandex shorts would become a major fashion trend.
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Available in sizes S to XL.
Bucket Hats
This list wouldn't really be complete if an ugly-pretty hat trend wasn't in order. While straw hats will always be a beachside staple, it's the unlikely bucket hat that you'll see everyone wearing this year.
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We're here for the "ugly" fashion trends 2018 has to offer. Are you?
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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