Experts Agree—These Are the 5 Trendiest Haircuts to Try This Winter
Anyone else feel like switching up their hair whenever a new season kicks in? Earlier this year, I made the big leap into cutting my hair short (for the first time in ten years!) and getting a bob, and I can't recommend it enough. The dramatic change has not only totally changed the way I style my hair, but also the way I dress and do my makeup. If you're feeling in a rut or simply want to try something new, a fresh elegant haircut really can be the answer.
Of course, when it comes to a new haircut there are a multitude of options to choose from, so I decided to go straight to the experts to ask them which trendy winter haircuts are about to be everywhere.
I called upon the expertise of Michael Shaun Corby, Amika education ambassador and hairstylist; Cos Sakkas, two-times British Hairdresser of the Year and TONI&GUY global creative director, and Zoe Adams, celebrity hair stylist at Taylor Taylor London. Below, all three experts shared their haircut trend predictions for winter 2024—whether your hair is long, short, curly, or straight, there's something for everyone.
Keep on scrolling for all the information you need, alongside product recommendations and inspo pics that you can take with you to your next appointment. Now, time for me to decide which trendy winter haircut I want to try…
1. Birkin Bangs
Move over, curtain fringe—this winter is all about Birkin Bangs. "This bold yet wearable fringe is perfect for almost any face shape, offering a solid, statement-making look. Unlike curtain fringes, Birkin Bangs (like the Birkin Bag) are the focal point of the hairstyle without the high-maintenance efforts of other cuts," says Corby. "The look effortlessly blends into soft, textured layers, whether your hair is extra-long, medium, or bobbed, giving you versatility with every length."
Corby says that it's vital that the cut is heavier on the outer edges, but softly blended toward the middle, where it stops just above the nose or eyebrows. "The sides should be gently blended using a mix of point and slide cutting from the cheekbone down to maintain softness."
Shop the Cut:
To create definition and a piece effect in the fringe, Corby recommends pinching this through the hair.
If your fringe starts to look a bit flat over time, keep this brush to hand for touch-ups throughout the day.
2. The Curly Bob
For all the curly girls out there wanting to go short, say hello to the curly bob. "The cloud curl trend is evolving into a shorter, sassier version for winter, with the return of the ‘80s curly bob," says Corby. "This cut embraces a deep side part and some subtle undercutting for shape and attitude. It’s perfect for those who want to keep the softness of long curls but with more edge and volume."
To avoid common mistakes with curly haircuts, Corby advises requesting that your stylist cut your hair dry. "The shape should be organic and not overly precise," he explains. "Keeping texture close to the scalp and through the mid-lengths will prevent frizzy ends and keep the curls defined."
Shop the Cut:
Prep your curls for volume and definition from step one with this multitasking shampoo from Living Proof.
"For frizz-free, well-defined curls, use Curl Corps Gel from roots to tips," recommends Corby. "Use a wet brush to separate small sections, creating curl clusters with the brush bristles."
3. '90s Layered Blowout
According to Sakkas, party season hair this year is all about long layers, bounce, and plenty of volume. “The big sexy 90s hair is a follow on from the summer’s supermodel cut –and the next step is a big bouncy 90’s bombshell blow-out," he says. "It’s super feminine, super cute and really suits hair as we step out of that beachy, summer boho vibe."
Ask your hairstylist for long, face-framing layers which will add a sense of movement and make it easier for you to style a blown-out, bouncy look. When it comes to styling, Sakkas recommends applying volume mousse to the hair and then blasting dry it with the hairdryer upside down for volume through the roots. "Then add on large Velcro rollers and let it set while you’re getting ready. Next, take out the rollers for automatic bounce and volume. Finally, use tongs for added movement around the face.”
Shop the Cut:
If your hair needs extra volume support, Sakkas advises doing a little backcombing at the roots using this volumising spray.
To ensure longevity, use these rollers to set your style in place.
4. The Butterfly Cut
"The butterfly cut is a fresh, modern style with soft, fluttery layers that give it a carefree, retro feel—like a hairstyle ready to hit a ’70s disco," says Corby. "This style is less about sharp edges and more about movement and texture, making it the perfect low-maintenance, high-impact look."
"The foundation is a slightly longer bob with textured, fluttering layers," he adds. "Ask your stylist to point-cut or razor the ends to remove bulk, creating the desired movement. The key is to leave spaces between the layers for a light, airy effect—like butterfly wings."
Shop the Cut:
"Blow-dry with a round brush to lift the roots and use Rising Star at the roots to enhance volume," says Corby. "For a final touch, flip your head upside down and spray more for extra bounce, then use a wide-tooth comb to achieve that retro sweep-away-from-the-face look."
Use the larger barrel attachments to add lift at the roots, then the smaller barrels to add shape to the ends of hair.
5. The Shag
Another super-cool, trendy winter haircut comes in the form of the shag haircut. "As we come to the end of the ubiquitous beach wave for summer we are seeing a stronger move to the shag inspired looks which can be worn above and below the collarbone and are particularly great for curly girls," says Adams.
When it comes to styling, Adams advises those with straighter hair to create this slightly grungier look by creating an S-wave with your straighteners rather than using a classic curling tong.
Shop the Cut:
This styling paste is perfect for adding definition and enhancing texture in a shaggy style.
If you don't want your hair to look too grungy, this shine-boosting serum gives a clean, luxury finish.
Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines.While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter.
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