The Cool-Girl Sneakers to Buy If You Don't Want to *Cough* Look Like Everyone Else
Chasing the next It sneaker style is an elusive sport. Dunks and Sambas are recent styles to have hit the zeitgeist, but not all trendy sneakers have come to dominate the fashion conversation. Some styles, while garnering buzz, still manage to fly under the radar, serving as an IYKYK indicator among a select group of stylish dressers. Over time, sneakers have become the de facto footwear choice, a valid option for styling with work and party ensembles and not just your comfy weekend uniform of jeans and a white tee. The sneakers you choose have the power to transform what you're wearing, so don't underestimate these comfy shoes when you're getting dressed.
If your ideal sneaker style is something sleek and minimal, I'd suggest looking to labels like Lemaire or Toteme for understated options. If you're all for fun colors and textures, classic brands like Onitsuka Tiger and Puma have new offerings that will make you feel unique the moment you slide them on. Then, there are a number of emerging labels that have yet to become household names but are offering designs you'll start spotting everywhere once you know them. Saye is one of my favorite recent discoveries thanks to its geometric designs and bold colors. If you want to avoid any overly trendy sneakers but still opt for something cool, these are my recommendations.
Ahead, shop a lineup of cool shoes that will be sure to garner plenty of attention without feeling tired a few months down the line.
Try Asics sneakers that are a little different from those you've seen before.
A classic sneaker choice if you want to make things easy styling-wise.
Velcro sneakers aren't for everyone, but they look oh so cool.
The yellow colorway has had a recent resurgence, but try a different hue to mix things up.
Freda Salvador is known for its loafers and boots, but its sneakers are equally cool.
-
Treating Yourself? What to Buy From the New Designer Collections Before They Sell Out
I'm kind of a pro at this.
By Nicole Akhtarzad Eshaghpour
-
I'm a Fashion Editor—One of My Chicest NYC TikTok Follows Shared 30 of Her Top Winter Picks From Nordstrom
Of course, I want everything Martine Lavelle recommends.
By Jennifer Camp Forbes
-
This Sweater Will Never Go Out of Style—Here's How French Women Are Wearing It Now
Effortless and chic? Oui!
By Jennifer Camp Forbes
-
No Offense to Sambas, But Gen Z Is Crowning These 5 Styles the It Sneakers of 2025
These shoes are meant for walking.
By Ana Escalante
-
I Never Thought I'd Wear This Weird Sneaker Trend, But I Can't Stop Getting Compliments on It
They're kooky in the best, most Miu Miu way.
By Tara Gonzalez
-
The Top 10 Things I'm Buying in February for a Better Wardrobe
Your monthly shopping list.
By Allyson Payer
-
My Shopping Is Borderline Out of Control Lately—30 Shockingly Good Things in My Cart
Or closet.
By Nicole Akhtarzad Eshaghpour
-
5 Commute-Friendly Trends I'm Buying to Wear in NYC This Year
What to wear when you've got places to be.
By Natalie Cantell