These Trendy $100 Nike Sneakers Are Quietly Selling Out Everywhere

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(Image credit: @claire_most)

Keeping up with the latest and greatest It sneakers can be exhausting. We get it, and that's what we're here for. We're proud to call ourselves sleuths in this department to ensure that you're well equipped with said It sneakers before everyone else acquires them. That said, the various iterations of the beloved Air Max It sneakers are still very relevant, but there's a new Nike sneaker style in town to rival their popularity: the M2K Tekno.

Like all the other It sneakers these days, they're clunky and futuristic, drawing inspiration from the ultimate "dad" shoes, the Nike Monarchs, which originated in the early 2000s. Of course, one look at the M2K Technos confirms that they're as 2018 as sneakers come, and unlike the Monarchs, they were initially designed for women.

After spotting the sneakers on Hypebeast (which says they're not going anywhere) and searching the depths of the internet, we're declaring these the It sneakers for fall. They're sold out in every color pretty much everywhere, and the buzz is building since their initial release in May. The new colors (beige, gray, and multicolored) are said to be released soon, but for now, we tracked them down in black and pink. Shop them, and a few other fall It sneakers, below, and see how people (including Emily Ratajkowski) have been wearing them.

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.