If Looking Trendy Is Your Goal, These 9 Brands Are for You
While today's story will be especially fitting for those who aspire to have as trendy of a wardrobe as possible, it actually applies to most, if not all, of our readers because the below brands—while, in fact, trend-forward—are also versatile enough to appease anyone looking to dress in a manner that simply feels cool. I know, because I fall into the latter yet still am a fan of all of them. Now that that's out of the way, let me prepare you for what you're about to encounter. From H&M to & Other Stories, these nine labels range from ultra affordable to reasonably priced. You've likely heard of many, and some may be new to your wish list.
So whether you're shopping for summer or have your sartorial sights set on a wardrobe full of timeless basics, they're the ones you'll want to bookmark whenever you want to shop for the latest trends without busting through your budget. Sounds pretty great, right? To see what made the cut and, of course, shop each of the brands for yourself, just keep scrolling.
1. Astr the Label
For those looking for trendy-but-not-too-trendy finds, Astr the Label is about to become your new go-to.
2. & Other Stories
I like that & Other Stories usually carries a handful of strong options for the most prominent trends rather than an overwhelming selection.
3. Staud
Whether it's on Instagram or in person, it's hard not to be stopped in your tracks by whatever the latest Staud It item is. As such, it continues to be a fashion-set favorite for everything from party attire to accessories.
4. Urban Outfitters
If you thought Urban Outfitters was just for teens, think again. Its trendy (and affordable) selection can work for anyone.
5. H&M
Aside from H&M's regular offerings, did you know the brand has a whole section dedicated to its trendiest items?
6. Revolve
Yes, I know Revolve isn't technically a brand, but the retailer has too many amazing in-house labels for me to choose only one. Just a handful include LPA, Majorelle, Song of Style, Grlfrnd, and L'Academie.
7. Topshop
This one speaks for itself, so feel free to just scroll down to shop a few of my favorite Topshop pieces right now.
8. Who What Wear Collection
For those who want to go just trendy enough to look forward but not so trendy that you'll ever regret a purchase down the road, our Who What Wear Collection is definitely for you.
9. Faithfull the Brand
In addition to its amazing dresses, influencer- and editor-beloved Faithfull the Brand is a trove of trend-forward sets, separates, and swimwear.
This post was published previously and has since been updated.
Next: 11 fashionable brands to shop if you have Zara fatigue.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.