9 Totally Ageless Trends That Work in Your 20s, 30s, 40s and Beyond

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Tracee Ellis Ross knows that suiting never goes out of style.

Is there a more confidence-dampening question than, "aren't you too old to wear that?" I think not, especially when you ponder it to yourself as you look in the mirror. There comes a point in many people's lives when they start questioning whether something they love is still ‘age-appropriate’—be it a moto jacket or a mini skirt. But here at Who What Wear, we're advocates for wearing whatever you want, however many trips around the sun you've been on. Fashion shouldn't be restrictive; if something fits and you enjoy wearing it, go ahead and rock it.

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Sarah Jessica Parker wears a Pierre Cardin coat, Marrakshi Life dress and Duchessa Gardini boots on the set of And Just Like That.

That being said, we all know how easy it can be to recognise that something is true and yet still struggle to switch off that critical inner voice. You know, the one that has you doubting whether certain trends are for you. Well, let me provide you with proof that you can and should wear whatever you want at any age, using the key 2023 trends as examples. The catwalks for the upcoming season offered up an abundance of uplifting looks for everyone to embrace. From dopamine-boosting colourways to inventive fabrications, there's so much to get excited about as we head into the New Year. And trust me, once you try out some of these looks, you'll be loyal to them for the long-haul.

Just keep scrolling for the nine ageless trends that everyone will be wearing this year and beyond.

1. Bomber Jackets

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(Image credit: @venswifestyle)

Style Notes: Bomber jackets have been on our radar for a few months now, and we still plan on wearing them for the foreseeable.

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2. Fairisle Knitwear

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(Image credit: The Style Stalker for Who What Wear)

Style Notes: Kick off 2023 on a cosy note with an intricate Fairisle jumper. Buy a high-quality wool iteration in neutral shades and you'll be pulling it out every winter, guaranteed.

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3. Leather

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(Image credit: The Style Stalker for Who What Wear)

Style Notes: We don't expect the leather craze to die down anytime soon, so invest in a classic-cut silhouette that you won't tire of after a few wears.

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4. Colour Blocking

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(Image credit: @greceghanem)

Style Notes: What better way to beat the January blues than with a rainbow of colours? Choose bright tones that complement your skin tone and style them together for a very 2023 look.

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5. Puddle Pants

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(Image credit: The Style Stalker for Who What Wear)

Style Notes: I'm convinced puddle pants (the longer and wider, the better) look great on everyone, especially when they're styled this elegantly.

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6. Tall Boots

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(Image credit: @katherine_ormerod)

Style Notes: This is the boot style of the moment, and it works perfectly with so many items you probably already own. Midi skirts, shorts, slim-fit jeans—you name it.

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7. ’80s Silhouettes

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(Image credit: Jason Jean for Who What Wear)

Style Notes: You'll be spotting hints of 1980s style everywhere in 2023, whether it's an exaggerated sleeve or a glitzy gold moment. You've been warned.

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8. Hot Pink

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(Image credit: Kamba for Who What Wear)

Style Notes: Ruled out Barbiecore because it feels too youthful? Nobody should miss out on this mood-boosting trend, and you can always pair your hot pinks with black to make it more wearable.

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9. Trench Coats

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(Image credit: Claire Guillon for Who What Wear)

Style Notes: This fail-safe piece is classic and current, and there's a wealth of polished styles to choose from on the high street and by luxury brands.

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Next Up: Spring/Summer 2023 Fashion Trends: The 21 Looks You Need to Know About

Freelance Fashion Editor

Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.

A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.

In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.