2020 Hasn't Even Begun, But These New Items Are Already Trending
For those who aren't familiar with Moda Operandi, let us acquaint you with it. By all accounts, it's a designer shopping mecca—a place that brings together creations by mainstream and niche fashion houses for your shopping pleasure. However, its USP is its trunk shows, which are essentially previews of the following season's products that you can preorder, ensuring you don't miss out when they actually become available. This way of shopping also makes it more feasible for designers to get their designs to market, confident in the knowledge that there is indeed a demand for them. Clever, huh?
And what we've come to find over recent seasons is that Moda's trunk shows give us an accurate depiction of what the next big trends or must-have buys will be. Ahead of the official launch of all the S/S 20 collections next year, which we saw on the Fashion Month runways back in September, Moda has 10,000 individual pieces for preorder. Below, whittled down from thousands, you'll find the 10 most in-demand items for spring and summer 2020, according to the data.
So which pieces have made the cut? The list will generally appeal to minimalists and advocates of buying classic pieces, but among the clean silhouettes and pared-back colour palette is a dress so iconic it's little wonder fashion aficionados have made it their mission to own it. So without further ado, feast your eyes on the top-trending buys of 2020 before the year has even begun.
We predict fashion girls will wear this cult bodysuit with jeans and thong sandals.
The midi dress is made all the more elegant with the addition of a billowing scarf.
Having first appeared in Khaite's A/W 19 collection, it swiftly sold out. So it's no surprise the brand has brought it back for 2020.
It might be new this season, but Bevza's already having a moment—particularly its fringed dress.
We've already told you that décolletage-exposing necklines are back for 2020, so you can expect Miu Miu's off-the-shoulder cardigan to sell out fast.
Brandon Maxwell's fashion takeover continues, though this is easily our favourite-ever piece from the designer.
All the biggest designers seem to agree that the polo knit should be added to everyone's wardrobes in spring/summer 2020.
After the memorable finale at Versace's now-iconic S/S 20 show, it's little wonder the closest thing to Jennifer Lopez's jungle dress has already sold out at preorder.
Simplicity reigns supreme for yet another season, as The Row's entire S/S 20 collection proves. Already the brand's Autie top is coming through as a hot-ticket item.
Bringing all the best things of the '80s into one garment, Zimmermann's Wavlength dress will spur on the decade's revival next year.
Next: Spring 2020 Trends—the Only New Fashion Looks You Need to Know
Opening Image: @venswifestyle
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.