The Internet Has Spoken: See 30 of the Most Compelling Fashion Buys on Amazon
Whenever I'm in the mood to do a deep shopping dive on Amazon, I have a shot of espresso in hand and my best reading glasses at the ready. The espresso, for having the patience to click and scroll through its thousands of products, and the glasses for reading the dozens and dozens of reviews I'll inevitably force myself to read. In short, shopping on Amazon is serious business, with the stakes even higher when I'm really looking for the good stuff. Of course, TikTok (and social media in general) is a great resource for finding cool new arrivals or buzzy, trendy items, but it still can be a hit or miss when actually trying them on IRL.
Lucky for you, you can skip the caffeine and just get to the good part—the below list of Amazon fashion items contains all hits and no misses. From artsy expensive-looking jewelry to durable footwear, everything I've assembled here I vouch for—whether from actually buying and owning the item or through its glowing reviews via TikTok. I also combed through dozens of TikTok try-on videos to make sure they hold up in the real world, too. It took a lot of espresso shots, but I might have found the most compelling fashion buys on all of Amazon. Happy shopping!
Molten gold is a rising trend right now, so it makes sense that these would be causing a stir on Amazon.
While my name sits on the Bottega Veneta teardrop earrings waiting list, these are on their way to my mailbox. Just a caution: They're selling out quickly!
A new arrival from The Drop, this dress has an asymmetrical neckline that pushes it over the top in the best way possible.
I've had my eye on the Lululemon Define jacket for months now but turned to this one in the meantime before finally committing. It's now one of my workout essentials.
If you're in the market for a pretty summer top, reviewers can't say enough good things about this halter.
One of my go-to shoe brands on Amazon, Cape Robbin, does expensive-looking heels and boots so well.
Since the Skim's gown has basically become as scarce as gold, the fashion TikTok community has shifted its attention to this Amazon version.
If you haven't yet, it's time to get in on the wave of the column skirt.
Since transparent knit separates are on the rise, this is definitely saved in my wish-list folder.
These were one of those products that, when released on Amazon, no one could stop talking about them on TikTok. After buying them for myself, I can attest to how incredibly comfortable they are.
But should you want a genuine-leather version, people seem to think this one is worth the price.
Up next: The "Dated" Denim Trend I Didn't See Coming
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter where she started working at Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her work at Who What Wear, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times.
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