You See These Models Everywhere, But Do You Know Who They Are?

last updated 13 August 2019

You don't have to be the star of every major campaign, have over a million Instagram followers, or wear Victoria's Secret Angel wings to be a top model. It's all relative, and there are plenty of models out there with consistent work who are featured by enough brands and in enough editorials to be instantly recognizable (by fashion girls, at least). And because you'd probably want to follow these cool models on Instagram if you knew who they were, we wanted to call out some of the ones that we happen to spot over and over lately. Given that social media plays such a big part in a model's career these days, we're helping you get to know them via Instagram. Naturally, they're all really stylish lead exciting, fashion-filled lives.

Ready to get to know the top models you didn't even realize you already knew? From a J.Crew model who also makes rosé to an Australian stunner who's all over the internet right now (thanks to Reformation), keep scrolling to see nine top models you're sure to recognize instantly.

Michele Ouellet

Not only is Ouellet a frequent model for J.Crew and Madewell, she also founded a rosé winery (Lorenza Rosé) with her mom. Her Instagram feed indicates that she has charm in spades.

Follow: @kissser

Ruby Campbell

Australian model Campbell is currently all over the internet, as she's the face of Reformation's first-even swimwear collection. She's known for her natural hair, freckles, and infectious smile.

Follow: @missscampbell

Kate Parfet

Parfet, a frequent model for Staud (one of our favorite L.A. brands) and also a photographer and former Marketing Director for TOMS shoes, epitomizes California-girl effortlessness.

Follow: @kateparfet

Jing Wen

Wen has a slew of Chinese magazine covers under her belt, and you may recognize her face over here thanks to Zara and the numerous runways she walks.

Follow: @jingwenll

Delilah Parillo

Parillo is a born and bred California girl with a unique look that cool brands like Fear of God can't get enough of.

Follow: @lilahsummer

Lou Schoof

German-born Schoof has cool-girl appeal in spades, which has caught the attention of brands like Reformation. Her doll-like features and bang-trimmed bob give her an ethereal look.

Follow: @louschoof

Lais Oliveira

Oliveira is a Brazilian who made her NYFW debut in 2007. She currently models for Victoria's Secret and Vogue, among others, and as Vogue puts it, "Her face is well known, even if her name isn’t yet."

Follow: @laisoliveiraofficial

Noémie Abigaïl

Abigaïl, the star of Zara's most recent summer campaign, walked in a slew of F/W 17 shows and has a versatile look that can easily transition from commercial to high fashion.

Follow: @noemiiiiiiiiiie

Brooke Perry

Montana-born Perry is both a model for Victoria's Secret Pink and Sports Illustrated and was a Louis Vuitton exclusive for their F/W 17 show, which is a bit of a rare occurrence. The industry is buzzing about what's to come for the blonde beauty.

Follow: @brookeperry92

Next up, check out the Korean model with the coolest personal style.

Opening Image: Hayley Pease/Sticks and Stones Agency

Explore More:

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.