The 13 Best Beauty Launches of 2022, According to a Longtime (and Picky) Editor

As with any job, you can get bored, even if you write about something as fun as beauty. Especially if you’ve been writing about it for years. While I don’t ever get too disillusioned with beauty, there have definitely been times when all of the lipsticks, moisturizers, and bronzers start looking the same and morphing into each other. That being said, there are the ones that stand out—whether it’s an entirely new, never-before-seen product or simply something that works so well that you have to tell every single person you know. These are the products that can instantly snap an old fogy beauty editor like myself out of a jaded daze. 

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(Image credit: @emmahoareau)

This past year was filled with tons of beauty products that were tested, treasured, or tossed. While there were plenty of good makeup and skincare launches, I’m taking the time to honor my beauty VIPs. These were the products that had my back when I needed it (shout-out to a particular vegan collagen serum), brought me to experience literal makeup euphoria (pun intended), or just did a damn fine job of making me feel good—whether it was a self-care moment or for a glamorous occasion. Ahead are the 13 top beauty products of 2022 that made me feel alive again. Keep scrolling!

Next: This $46 Firming Serum Cured My Dry, Flaking Skin Nightmare in 3 Days—That's All

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.