It Girls Are Wearing Hawaiian Shirts That Are 10 Times Cooler Than Your Dad's

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(Image credit: @chrissyford)

I just finished writing a story about fall boot trends, but this one's for anyone who can't accept the fact that it's nearing the end of summer (especially everyone on the West Coast who has another solid two months of warm weather ahead). I've been noticing one up-and-coming brand pop up on my Instagram feed and couldn't keep it to myself: Tombolo Company.

Tombolo is a Brooklyn-based brand designing unisex Hawaiian shirts that are a far cry from your dad's versions. Its website asserts that its "dying mission" is to "rescue the Hawaiian shirt from its kitschy niche." Intrigued? The brand goes on to explain how it differs from the Hawaiian shirts you're familiar with. "This isn't your dad's ill-fitting resort wear," the brand says. "With such a rich history, the Hawaiian shirt should push the envelope, with always original artwork and retro kink flair. Our generation deserves a reimagined tropical shirt. And this time around, not just for men." Scroll down to see how the coolest girls on Instagram are wearing Tombolo, and shop the brand for yourself. 

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.