Style Was Great in the '90s—These Anti-Algorithm Outfits Are My New Obsession

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With talk about anti-algorithm fashion and the the return of personal style, I wanted to take a look at outfits that pre-date social media and any internet algorithms. This took me back to style in the '90s, when outfits were often more inspired by pages from magazines, films of the time, and local subcultures. The trend cycle was slower and the looks often felt more personal with individual touches. Of course, trends of the time had a big impact on the looks as well, though, including the influences of minimalism and grunge that dominated the decade.

Looking back to some of the best looks from the '90s, many of them feel just as relevant now as they did decades ago. Ahead, see the outfits that still have major staying power and shop the key pieces that are a starting point for building each look.

Slip Dress

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Events, weddings, dinners—the slip dress is the universal piece of cocktail attire that everyone needs a version of in their closet.

Neutral Handbag

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Neutral handbags, especially structured shapes, give any outfit a polished update. (No, you don't have to be wearing a skirt suit. Though, it certainly doesn't hurt.)

Leopard Print

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Leopard print ebbs and flows as a trend every few years, but it never truly goes "out" of style.

Little Black Dress

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This one hardly needs explaining. Sarah Jessica Parker made the LBD iconic, and we're still not over it decades later.

Strappy Heels

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Okay, strappy heels are having a moment right now, but I'd argue that the shoes deserve a permanent spot in your closet.

Leather Jacket

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I'm a little biased here, as I wear my leather jacket every other day. We have the '90s to thank for the edgy jacket's nonstop relevance.

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.