I Found Every TikTok Viral Beauty Item That’s Available on Amazon Right Now
In just one swipe of my For You Page you'll find three clear categories of video that TikTok has deemed to be up my street. One, style inspiration (mostly Scandi, if you're wondering). Two, fashion dupes, because, let's face it, as much as I'd love to invest in the real thing, my budget just doesn't stretch that far. Finally, and most prevalently, viral beauty products. That's what I'm focused on today.
As someone who grew up learning how to do makeup on YouTube, the progression to TikTok was natural. Not only do we get to see new beauty treasures uncovered by fellow makeup fiends, but they show us exactly how to apply them, so we know if they're actually worth the splurge. Over the past few months, my saved folder has filled up with the most-coveted beauty purchases around, all waiting patiently to be added to my cart.
Finally, I'm ready to take the plunge, mostly because I found all these treasures on Amazon. From viral mascaras to much-loved foundations and sweat-proof setting spray to haircare worthy of a double tap, this list of deals covers an array of beauty categories, but I've kept it concise to only include the highest-rated options.
Plus, Amazon's October Prime Day sale is coming up soon (rumoured to be taking place on the 11th and 12th of the month), and it always pays to have your basket prepared...
Ready to save? Let's go.
MAYBELLINE LASH SENSATIONAL SKY HIGH MASCARA
The results this mascara gets are undeniable. A few swipes is all it takes to have falsies-looking lashes.
ELEMIS SUPERFOOD GLOW PRIMING MOISTURISER AND MIDNIGHT FACIAL
If you want to achieve the "glass skin" look, look no further than this glowy priming moisturiser by Elemis.
PAULA'S CHOICE SKIN PERFECTING EXFOLIANT
Paula's Choice gets a lot of love on TikTok, and for good reason. In particular, this exfoliant is beloved for improving acne scarring and promoting skin turnover.
L'ORÉAL PARIS TRUE MATCH LIQUID FOUNDATION
Rumour has it that L'Oréal's True Match Foundation is one to have in your makeup bag.
URBAN DECAY ALL NIGHTER SETTING SPRAY
As soon as temperatures began to rise this summer, TikTok was alight with setting sprays. This Urban Decay one seems to be the ultimate beauty-maven favourite.
MAYBELLINE INSTANT ANTI AGE ERASER CONCEALER
Watch almost any "Get ready with me" video and you'll notice this concealer. To hide dark circles or in a darker shade for contour, this is a popular choice.
ILLAMASQUA MATTE VEIL PRIMER
If you don't know anything about this small black pot, let me fill you in. It's a primer unlike any other, with a jelly-like consistency that blends into a matte finish. It comes highly acclaimed on TikTok.
REVLON OIL ABSORBING VOLCANIC ROLLER
This exact roller has been all over my FYP for weeks. It's perfect for this warm weather—you simply swipe over your makeup to remove shine on the go.
MAYBELLINE SUPER STAY POWDER FOUNDATION
Now this is one I can personally vouch for. I apply this to any spots or other blemishes with my favourite powder applicator, and they instantly begin to disappear.
COCO & EVE LIKE A VIRGIN HAIR MASQUE
If you're on HairTok, you'll have heard about this. It's a hair mask that nourishes, hydrates and cares for curls, plus it's won plenty of awards.
KIKO JELLY STYLO LIPSTICK
Glossy makeup is still big news, and Kiko Milano's jelly lipstick is the ultimate finishing touch. Choose from an array of colours.
MAKEUP BRUSH SET
Though not brand specific, it's worth having a full set of makeup brushes to apply all these TikTok viral products.
CERAVE HYDRATING CLEANSER
Cerave sits high on beauty lovers' lists for the simple reason that it works. Personally, I use this one even though I have oily skin.
DOTS FOR SPOTS
Online or IRL, you've probably spotted (excuse the pun) people covering blemishes with these circular patches. Not only do they aid healing, they also stop you picking or prodding.
EYLURE LASH AND BROW DYE
Any DIY beauty followers out there will know there's plenty of conversation around lash dyes right now. Eylure's affordable option is a clear winner, and I can personally attest to its efficacy and ease of use.
GARNIER ULTIMATE BLENDS HAIR FOOD
The Hair Food Banana & Shea 3-in-1 Hair Mask was the first product in this range to go viral, with the shampoo and conditioner quickly following suit. You can get the whole range together for less on Prime Day.
COCO & EVE BUFFING SUGAR & WHIPPED BODY CREAM
This summer I've been on a mission to have smooth, hydrated skin, and TikTok has declared Coco & Eve's body scrub one of the best. Now's the time to snap up a discount on it.
After you've thoroughly exfoliated, a highly hydrating cream is a must. This whipped body cream is exactly what I've been searching for.
GUA SHA & JADE ROLLER
If you follow any skincare gurus you'll know all about gua sha and jade rollers. Personally, I think any brand will do for these, and this set gives you both for a very reasonable price during Prime Day.
ICE GLOBES
On the topic of skincare tools, there's also a lot of buzz around ice globes and facial cooling devices. Simply pop in the freezer and apply these cool cryo sticks to puffy under-eyes for instant results.
MUSLIN FACE CLOTHS
Now, this is my own personal recommendation. When I had severe acne I was told to use a different face cloth each day to dry my face after washing, and this affordable pack will ensure you always have a clean cloth to hand.
Next Up: From 1000s of Deals, This Is What Our Editors Would Actually Buy on Prime Day
Opening Image: @eggcanvas
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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