Sorry, Mob Wives and Tomato Girls—These 7 TikTok Fashion Trends Will Actually Go the Distance
There's something about the start of a new season that makes us immediately re-evaluate our wardrobes. Perhaps it's the shift in temperatures, maybe it's an overdue spring clean, but all too often I've stood in front of the mirror feeling uninspired and wishing my wardrobe was "cooler". The solution? An immediate closet overhaul (nothing gets thrown away, mind—merely stored for the following year).
And where do we find guidance on the trends truly worth investing in? Well, as fashion editors, our instinct is to scour the runways for the next big thing, but the truth is, the burgeoning trends that people are really wearing now are surfacing on socials long before the catwalk, and if you want to be light-years ahead, TikTok is setting the style agenda. And before you ask, TikTok is more than just flash-in-the-pan aesthetics (and if you've lost track of whether everyone is currently "old money", "mob wife" or "vanilla girl", you'll know what I mean). The video-sharing app is actively encouraging us to experiment a little more with our fashion choices and have fun getting dressed. You might not be a fully-fledged "coastal cowgirl", but you might be drawn to pairing laidback denim and luxe suede.
And whilst I have never declared myself a "tomato girl", I have found myself introducing capri pants, cardigans and pretty dresses into my wardrobe after scrolling through my feed, and who can argue with dabbling in different trends as a means to avoiding styling boredom? So, to help you breathe some new life into your look in 2024, I’ve done the legwork and sifted through the seemingly never-ending list of social-media-driven microtrends to determine which ones are truly noteworthy. Forget legwarmers, DIY broccoli freckles and some of the other questionable hacks to come out of TikTok; these are the fashion "aesthetics" we're confident are going to stick around this year, and maybe even the year after, too. Prepare your wardrobes—it's time to TikTok shop.
1. Cardigancore
Style Notes: Despite being dubbed "cardigancore" on TikTok, there really isn't anything more complicated to this hashtag than a love and appreciation of the versatile knit. Buttoned to the top, elegantly draped around shoulders, worn open over tank tops—however you style a cardigan, just make sure you have at least one. This formally "dated" knit is steadily taking over the crew-neck jumper in popularity in 2024, and if Gen Z is on board too, you know it's got the trendsetter stamp of approval.
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2. Double Denim
Style Notes: Beyoncé may have put country and western back on the agenda, but long before Cowboy Carter there was the Texan tuxedo, and double denim is currently the fashion girl's off-duty uniform of choice. If we've learned anything about the 2024 revival of the trend, it's that bigger is always better. Jeans are looser, jackets are baggier and shirts are sized up and left half-unbuttoned. Throw on with a pair of chunky sandals or loafers and a black crossbody bag, and you're good to go.
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3. Pops of Cherry
Style Notes: You will have no doubt seen 2023's breakout red tights trend all over your feed last winter, and should you have been wondering how bright hosiery would work in your wardrobe, I have good news. Pops of red extend way beyond tights this year, and whether it's a jumper, bag, blouse or even a pair of socks, flashes of hot red are the easiest way to integrate such a strong hue into your roster. Plus, searching "red trend" on TikTok brings up thousands of ways to style chilli red that feel fresh for 2024.
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4. Best of the Vests
Style Notes: Could the second knitwear entry on the list be conclusive proof that being cosy is officially cool? If you find cardigans too twee, a knitted vest is an equally comfy option that has stuck around after the height of "grandpacore". For spring, knitted tanks and button-up vests are the look du jour, but in warmer weather, you can expect to see these swapped for quilted, sleeveless jackets and printed gilets, especially when layered up over pretty dresses and T-shirts.
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5. Belle of the (Puff) Ball
Style Notes: The latest divisive trend to takeover TikTok? Puff sleeves, bubble hems and all things pretty and pouffy. Far from the puffball skirts of the '80s, these marshmallow silhouettes are one part coquette, one part cottagecore, and this ultra-romantic trend has landed just in time for spring, so expect to see plenty of supersized sleeves and full skirts in pastels and cute prints this wedding season and beyond.
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6. The Midaxi Skirt
Style Notes: After two years of flirting with micro minis and falling for floor-sweeping maxis, TikTok has made the executive decision to choose somewhere in between and land on a just-below-knee-length skirt. Coming off the back of the bookish "academia aesthetic", there is intentionally nothing controversial or outlandish about this practical skirt; it's often paired with cardigans, tanks and chunky loafers, and although it might not have the sex appeal of the "office siren", it's a timeless wonder that will live happily in your wardrobe for years to come.
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7. Adidas Mania
Style Notes: So huge has the Adidas effect become in 2024, that TikTok is divided between those who love it and those posting under the hashtag "Adidas ick". Such polarising views only happen when something is literally everywhere, and if you missed 2023's Samba craze, you're just in time for the reign of the SL 72—endorsements don't come much better than editors, influencers and celebs all rushing to buy the same pair of trainers at once. Whether you like them or loathe them, a good pair of trainers is always a sound investment, and Adidas' nearly 80-year history proves that there's longevity behind those three stripes. Nike, who?
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Up Next, 5 Easy Summer Outfits to See You Through This Week's Heatwave
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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