The Secret’s Out: Fashion Editors Turn to This Brand for Cosy, Chic Knitwear

Sponsor Content Created With The White Company

One of the greatest gifts I have ever received was a pair of socks. Now, you may be thinking that I'm very easy to please, or that my friends need a lesson in gifting, but these weren't regular socks. They were cashmere. Actually, they were a pair of cashmere socks by The White Company. After dipping my toe (quite literally) into the cosy, luxurious world of cashmere, it was suddenly clear to me why so many people have fallen for this fabric, and why it's such a cornerstone of both luxury and winter dressing.

the-white-company-cashmere-collection-309920-1696864776970-main

(Image credit: Courtesy The White Company)

Soft to the touch and endlessly toasty, cashmere is exactly what you want to be cocooned in when temperatures drop. All this from just a pair of socks. And so began my hunt to expand my wardrobe to include more cashmere. Naturally, I went back to where it all began, The White Company.

What I discovered was that the brand are experts in cashmere, with an extensive range of styles to allow shoppers to explore the versatilities of the fabric. You'll find button-down cardigans, elegant v-neck jumpers, cosy roll-neck styles of course. But with such a dedication to cashmere, The White Company also embraces the fabric in soft tees, relaxed hoodies, and of course smaller accessories, like the my beloved socks. The knowledge of cashmere creation is evident, as the brand offers various weights, thick and thin, as well as simple paired-back weaves alongside intricate cable styles. What's more, the reliable favourite has an array of far more reasonably priced styles than many I've come across elsewhere, still composed of the same high-quality cashmere of many designer items I'd seen. This season, The White Company is again offering up must-have cashmere pieces in array of styles and hues. And I have a feeling they'll be the best gift you'll give or receive this year.

The White Company is one of the original brands to focus on quiet-luxury styles. Timelessness is at the core of each collection, with longevity and quality an innate part of the brand's identity. Whether heading out on outdoor adventures or cosying up by a fire, The White Company's comfortable, cosy styles ensure a chic, put-together feel for the cooler seasons. Better yet, this new-collection cashmere is sustainably sourced with The Good Cashmere Standard. 

the-white-company-cashmere-collection-309920-1696865305390-main

(Image credit: Courtesy The White company)

I'm far from the only one who's infatuated with cashmere. The luxurious fabric is a staple relied upon by the most classically stylish fashion people throughout autumn and winter. Available in different densities from chunky knits to slim jumpers, there's a style to suit all preferences. For winter 2023, The White Company has honed in on classic styles that will serve your wardrobe for the new season, yet with a timeless nature that allows them to be treasured forever.

In the edit, you'll find winter-ready roll-neck styles, classic stripes, cosy V-necks and clever cardigans for the new season. These eternally chic pieces lend themselves to endless styling options, either paired with jeans and tailoring or layered over a dress to transition it from summer to winter. And thanks to the high quality of the cashmere, these are items that you can invest in now and treasure forever. 

Keep scrolling to explore The White Company's cashmere selection for winter 2023. 

SHOP THE WHITE COMPANY CASHMERE:

Next Up: The Autumn/Winter 2023 Fashion Trends That Really Matter

Discover more of The White Company's A/W 23 collection here.

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.