Your Dad's Fave Brand Has Become the Ultimate Fashion Status Symbol

I've lived near the Peak District for a lot of my life. It is renowned for attracting walkers, hikers, climbers, cyclists and pretty much any outdoor activity you can think of. I also lived in South London for four years out of the 10 I lived in the capital. While the comparisons aren't exactly easy to come by or particularly obvious, I know there's one thing that brings the two places together: The North Face. Outdoor sports enthusiasts wear the label on Stanage Edge, as do teenagers in Brixton.
Believe it or not but the brand has become the ultimate fashion status symbol. This is probably news to your dad and anyone else who wouldn't consider themselves to be bothered about fashion (no disrespect to the dads who are super stylish). I'm not completely surprised by this turn of events. The fashion industry has been repackaging outdoor items for years and making them "cool." Hiking boots, checked lumberjack-style jackets (aka, the shacket), fleeces and waterproofs have been recreated by some of the biggest power fashion houses—from Prada to Balenciaga. It was only a matter of time before the traditional outdoor brands, such as The North Face and Patagonia, got a slice of the action, especially as street wear began its rise a few years ago.
A street styler wearing a North Face jacket
The North Face's ongoing collab with Supreme (since 2007) arguably made it an easy transition for the brand to go from die-hard streetwear followers to the fashion week crowds. Over the past few years, street stylers have been spotted wearing The North Face at various shows, but it was from about 2017 onwards that I saw an uptick in popularity.
However, there is one person who we can't leave out of this whole trend and that's Drake. To quote my colleague and Who What Wear UK Editor in Chief Hannah Almassi, "All trends begin with Drake," and when it comes to The North Face, he's definitely been one of the most high-profile people wearing the brand. And you can't deny the influence of someone who remains the most-streamed artist on Spotify.
Drake wearing a North Face jacket
And now, for 2021, the final cherry on the fashion cake, is an upcoming collaboration with arguably one of the hottest fashion houses right now, Gucci. While we don't know much about the two brands' plans, the fact that boundary-pushing Gucci creative director Alessandro Michele is keen to team up with The North Face says a lot. So if you're suddenly thinking that a puffer coat with the brand's logo on it sounds good, then keep scrolling to see how street stylers are wearing theirs then go on to shop the ultimate jackets right now.
Shop The North Face:
Next up, the biggest spring/summer 2021 fashion trends to know.
-
I Just Created 5 Expensive-Looking Pre-Spring Outfits from Zara, Mango, and Nordstrom—You're Welcome
Outfits for everything from a wedding to brunch.
By Nikki Chwatt
-
Sunscreen Filters Abroad Are Totally Elite—Here's Why They're Not Available in the U.S. Yet
It's a bummer, but I have hope.
By Shawna Hudson
-
5 Jacket Trends Every Fashion Person Will Be Wearing This Spring
Time to put away your puffers.
By Judith Jones
-
This French Style Muse Just Effortlessly Pulled Off 4 of the Season's Biggest Trends in One Look
Cool-girl vibes.
By Jennifer Camp Forbes
-
Hailey Bieber Just Called the 4 Jacket Trends Everyone Will Buy for Spring
They're ready to shop.
By Natalie Cantell
-
Warning: You'll Regret Not Buying This 2025 Alternative If You Get a Basic Trench Instead
Guaranteed.
By Eliza Huber
-
The Coolest Legging and Bike Shorts Outfits This Spring Will Feature This Affordable Trend
Hailey Bieber got the memo.
By Allyson Payer
-
These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool Girl
Time to up your fashion game.
By Jennifer Camp Forbes
-
Take a Break, Blazers—This Is the Spring Jacket Trend Chic People Will Wear With Jeans Instead
As seen on Hollywood's new It girl.
By Allyson Payer
-
Scandi Girls Are All About These 6 Minimalist Coat Trends This Winter
Even in subzero temps.
By Ana Escalante