Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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33 Trendy Basics From Reformation, COS, and Aritzia That Are an Immediate Yes
The best of the best.
By Allyson Payer
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We Asked, You Answered: The 40 Best-Selling Nordstrom Items of This Year
The GOATs.
By Ana Escalante
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Boring, Who? 30 Fresh Items New Yorkers Love From the Nordstrom Holiday Sale
Close out 2024 strong.
By Ana Escalante
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39 Unbelievably Cute Stocking Stuffers From Free People, Anthro, and Revolve
Amazing buys ahead.
By Chichi Offor
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Who What Wear Co-Founder Hillary Kerr Told Me Her Impeccably Cool Gift Picks
Trust me—you'll want to see these.
By Jennifer Camp Forbes
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These 30 Incredibly Chic Sale Picks From Madewell, Gap, and Banana Republic Scream Fashion Person
Good luck picking just one piece.
By Jennifer Camp Forbes
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The Color Trend That Will Dominate 2025, According to Pantone
Take a bite.
By Ana Escalante
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"Rich-Looking French Vibes" Is the Goal—30 Pieces From the Nordstrom Holiday Sale That Fit the Bill
Très chic.
By Jennifer Camp Forbes