I'm Throwing All My Money at This Secret Amazon Brand That Fashion Insiders Love
There's nothing quite like looking around your closet and seemingly thinking you have nothing to wear, despite the overwhelming piles of clothes taking up copious amounts of space. While I've been cutting back on my spending and buying habits for quite some time now, there's something quite compelling about finding an affordable basic online and having it show up on your doorstep the next day. That's where The Drop comes in.
Amazon's in-house fashion line wasn't on my bingo card for favorite brands of 2023, but after spending hours scrolling through site offerings under a very tempting two-day Prime delivery deal, I'm converted. While The Drop works with influencers to curate size-inclusive garments and cohesive collections, the best items lie within the brand's year-round basics collection. No joke, after stumbling upon a few of my favorite fall trends deeply discounted, I ran to tell my editor friends about the discovery. To my pleasant shock, most of them admitted they're low-key fans of The Drop, stocking up on the label's fun pieces and timeless staples. If that isn't a sign to jump on the bandwagon, I don't know what is.
Below, shop the best affordable items from Amazon's secret hidden fashion line my editor friends and I can't stop thinking about.
Bright red accents like handbags and shoes are the best way to subtly incorporate fall's fiery color trend into your wardrobe.
This black maxi just hits different for a warm summer evening.
I don't think I've ever seen something that looks so cozy.
The perfect not-too-basic basic to have in your outfit arsenal.
This French-inspired striped sweater is a definite must-buy now that fall is slowly creeping up on us.
Mesh and crochet detailed skirts are the perfect way to play with the see-through trend that's set to dominate fall.
I'm buying this ultra-cute set for my next airport outfit.
Cute and comfy. What more could you ask for?
If you buy one thing from this list, let it be this perfect pair of jeans.
These look like a designer pair of pumps for the fraction of the price.
Emma Chamberlain called it on her Instagram: jorts are in.
Colorful sundresses are a staple for every season. Layer this one with a cardigan or denim jacket when the weather gets cooler next month.
Wide-leg jeans have to be one of my favorite denim trends of the season.
I'll leave you with one of the prettiest finds of all.
-
I Always Prep My Amazon Cart Ahead of Black Friday—Here's Everything I'm Buying
From cozy sweaters to slippers.
By Judith Jones
-
Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items
Prices go up tomorrow, so don't wait.
By Ana Escalante
-
French Fashion People Wear These Levi's Jeans That Are Only $48 During Amazon's Prime Big Deal Days
Cool, chill, and classic.
By Nikki Chwatt
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
By Jennifer Camp Forbes
-
I Put Together 3 Perfect Fall Outfits for Under $200 From the Amazon October Prime Day Sale
Affordable and chic.
By Judith Jones
-
5 Fall Shoe Trends I'm Buying From Amazon Prime Big Deal Days
Yes, really.
By Jasmine Fox-Suliaman
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on Sale
I can't keep this to myself.
By Natalie Munro
-
My Stylish Aunt Asked Me What to Buy From Amazon—I Sent These 29 Compliment-Worthy Accessories
From belts to bags.
By Anna LaPlaca