I'm Throwing All My Money at This Secret Amazon Brand That Fashion Insiders Love

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(Image credit: @smythsisters)

There's nothing quite like looking around your closet and seemingly thinking you have nothing to wear, despite the overwhelming piles of clothes taking up copious amounts of space. While I've been cutting back on my spending and buying habits for quite some time now, there's something quite compelling about finding an affordable basic online and having it show up on your doorstep the next day. That's where The Drop comes in. 

Amazon's in-house fashion line wasn't on my bingo card for favorite brands of 2023, but after spending hours scrolling through site offerings under a very tempting two-day Prime delivery deal, I'm converted. While The Drop works with influencers to curate size-inclusive garments and cohesive collections, the best items lie within the brand's year-round basics collection. No joke, after stumbling upon a few of my favorite fall trends deeply discounted, I ran to tell my editor friends about the discovery. To my pleasant shock, most of them admitted they're low-key fans of The Drop, stocking up on the label's fun pieces and timeless staples. If that isn't a sign to jump on the bandwagon, I don't know what is.

Below, shop the best affordable items from Amazon's secret hidden fashion line my editor friends and I can't stop thinking about. 

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Ana Escalante
Associate Features Editor

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.