Drop Everything: This Cult Fashion Brand Almost Never Goes on Sale

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(Image credit: The Arrivals; @couturekulten@vivian.yrl)

Welcome to peak summer-sale season. It feels like every brand and retailer is launching massive discounts right now, but even though we've been talking about them (and shopping them) for a minute now, there are still a few special labels that get our hearts beating and our fingers scrolling a little faster than usual. Today, we have fashion insider–favorite label The Arrivals to thank for our deep dive. It should be noted that it's not every day a label as beloved as The Arrivals offers up such deep discounts, so we're freaking out accordingly. 

And before you ask, yes, a number of the highly coveted shearling jackets, such as the moto-inspired Moya V and cropped Kala III, are included in the sale, so even though you won't typically find us shopping for outerwear this time of year, this is a sale we simply won't be passing up. To make it sweeter, the brand is extending exclusive access for Who What Wear readers to shop the summer sale before anyone else does. Now through June 22 at 9 a.m. ET, enter code WWW-FRIENDS-FAM to enter the site and tap into all the epic markdowns before everyone else does. Oh, and scroll down to shop our favorites.

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(Image credit: @sarahkretzu)

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(Image credit: @couturekulten)

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(Image credit: @vivian.yrl)

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(Image credit: @danie.sierra)

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(Image credit: @wuzg00d)

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(Image credit: @elizagracehuber)

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(Image credit: The Arrivals)

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(Image credit: @laurareilly___)

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.