According to TikTok, "Teddy Bear Blonde" Is Winter's Chicest Hair Colour

Head over to TikTok, and you'll be met with hundreds of hair trends to try out this winter. Although I love how much inspiration the app has to offer, I rarely find a trend that I'm truly into. However, after coming across videos of "teddy bear blonde" hair transformations, I practically raced to the salon to book an appointment. In my opinion, this is one of the coolest, most wearable hair colours out there this season and it seems that I'm not the only one who thinks so. The hashtag #teddybearblonde already has over 80,000 views on TikTok, and celebrities such as Rihanna and Sofia Richie Grainge are all giving the colour a go. Now, you might be asking yourself, what makes this hair trend different from normal blonde hair? Luckily for you, I've spent hours researching what this colour actually involves, so keep scrolling for all the details.

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(Image credit: @yusefhairnyc)

Rihanna's hair stylist recently shared the star's "teddy bear blonde" hair transformation.

What Is "Teddy Bear Blonde" Hair?

The clue to this trend is all in the name. The hair colour is meant to be similar to that of a classic teddy bear, with a combination of blonde and brunette shades. The result is a gorgeous, golden finish with lots of dimension. I happen to think that this trend is perfect for the winter months thanks to its warm hue, and the most common way to achieve this look would be to get highlights or balayage. Depending on your natural hair colour, your hairdresser can totally tailor your highlights or balayage to give you the perfect "teddy bear" shade. The best thing about this trend is that it often features a darker root, which means those of you with naturally brunette hair won't have to worry as much about the upkeep, as the colour should grow out a lot more naturally. So, if you're thinking about giving this low-maintenance, super-cool hair trend a go, keep on scrolling for some seriously gorgeous inspiration. 

"Teddy Bear Blonde" Hair Inspiration

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(Image credit: @anthonyholguin)

See how warm and golden the hair looks? This is a great picture to take to your hairdresser to explain exactly what you're going for.

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(Image credit: @jlo)

Jennifer Lopez recently went for the "teddy bear blonde" look and I am obsessed.

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(Image credit: @haileybieber)

Even Hailey Bieber is a fan.

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(Image credit: @sabinasocol)

If you're worried about upkeep, make sure to keep your roots as close to your natural colour as possible.

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(Image credit: @ritaora)

The combination of golden highlights and beachy curls gives Rita Ora's hair so much dimension.

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(Image credit: @sofiarichiegrainge)

If it's good enough for Sofia Richie Grainge, then it's good enough for me.

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(Image credit: @beyonce)

How glossy does Beyonce's hair look here? The "teddy bear blonde" shade suits her perfectly.

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(Image credit: @ciara)

Stunning!

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(Image credit: @sukiwaterhouse)

Another example of how a shiny, glossy finish can take this hair colour to the next level.

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(Image credit: @anthonyholguin)

Yes, it even works for bob hairstyles!

Shop Products You Need for "Teddy Bear Blonde":

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Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.