I Always Ask US Friends to Put This Brand In Their Suitcase—Now It's In The UK

A few years ago, I got talking with another beauty journalist about her favourite skincare brands, and she said to me, "You absolutely have to try Tatcha." Her skin looked incredible and I was sold—until I realised that I'd have to hop on a plane to New York to get it, as it was only available in the US. I quickly made a pact with some pals across the pond to bring me back a couple of products when they visited the UK. So, you can imagine the sheer excitement when an email popped into my inbox with the news that Tatcha was finally launching in the UK on 4th May.

Tatcha is a skincare brand inspired by Japanese rituals and ingredients. Think innovative, luxurious textures combined with ingredients that really work. The formulas all have a complex of twice-fermented rice, green tea, and algae, which so many people swear by for transforming their skin. 

I knew the US Beauty Team at Who What Wear swear by Tatcha too, so I caught up with them to find out which products are really worth the investment – and adding to basket now that Tatcha has landed on UK soil.

Best Tatcha Skincare Products

tatcha-skincare-299685-1651673784555-main

Erin Jahns, Senior Beauty Editor, Who What Wear US
(Image credit: @erin_jahns)

tatcha-skincare-299685-1651673994172-main

Shawna Hudson, Associate Beauty Editor, Who What Wear US
(Image credit: @shawnasimonee)

Shop more of Tatcha's bestsellers:

Up Next: J-Beauty Has Some of the Best Skincare of All Time—Here Are My Favorite Brands

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.