Who What Wear Collection
Who What Wear Collection is a clothing line dreamed up by our fashion editors, who are always in search of the perfect thing. We specialize in small-batch drops of trend-ish classics that we hope you'll wear forever.
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We're in Our 20s, and Here's Where We Shop the Most
Yes, it's true.
By Indya Brown
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52 Trending Items I Found While Shopping the Sites Fashion Editors Love
Forward pieces.
By Bobby Schuessler
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Your Fall Wardrobe Is About to Get an Upgrade—Shop Our Latest Collection
Our fall drop is here.
By Michaela Bushkin
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I Tried On 4 Dress Trends With Sneakers, and They Honestly All Looked Chic
See the proof.
By Allyson Payer
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Our Who What Wear Collection Summer Drop Is Live—See How We Styled It
Hint: chic Cartier jewelry is involved.
By Michaela Bushkin
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If You Like Everlane, Try These Brands
You just might love them.
By Nicole Akhtarzad Eshaghpour
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This Is Not a Drill—Everything From Who What Wear Collection Is 50% Off RN
You know what to do!
By Kat Collings
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I Just Added These 5 Pieces to My Closet—See the Pics of How Amazing They Are
I've already received so many compliments.
By Sierra Mayhew
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20 Under-$250 Staples Fashion Editors Are Wearing With Jeans
Flawless.
By Erin Fitzpatrick
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The Cost Per Wear on These Classic Yet Cool Items Just Makes Sense
Fashion math ftw.
By Indya Brown
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These Cool-Girl Basics Are on Super Sale, and I'm Going HAM
I'll need one of everything, thanks.
By Courtney Falsey
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I Live in NYC, and My Colleague Is in L.A., But We Both Love This $128 Top
It's perfect for the summer.
By Jasmine Fox-Suliaman
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I'm an Editorial Director, and I'll Be Wearing These 5 Pieces All Summer Long
You heard it here first.
By Lauren Eggertsen
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Wait, I Just Found the Perfect $64 Alternative to Kendall Jenner's $1580 Dress
You know what to do.
By Eliza Huber
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I Don't Have a Specific Style Type, But I Know What I Like—These 31 Items
Chic things ahead.
By Allyson Payer
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My Co-Worker Gets Stopped on the Street Every Time She Wears This Cardigan
It's time we all buy one.
By Nicole Akhtarzad Eshaghpour
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11 New Summer Items That Are Guaranteed to Sell Out
Booking a getaway RN.
By Sierra Mayhew
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I've Been Waiting For This Sale—See the Cool Staples I'd Add to My Cart
Coming right up.
By Kristen Nichols
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I Sent a Friend My Summer Shopping List—She Approved of These 7 Items
From dresses to tops.
By Bobby Schuessler
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17 Timeless Trophy Items That Will Make Your Outfit Look Triple the Price
Pieces you'll never regret.
By Judith Jones
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I'm a Professional Shopper, so Here Are the Only Summer Shoe Styles Worth Buying
Someone had to say it.
By Anna LaPlaca
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I Swear These 26 Pieces Feel Absolutely French
Très chic.
By Jasmine Fox-Suliaman
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I'm Trying to Look Upscale—These 4 Reasonably Priced Items Are My Secret Weapon
So chic.
By Erin Fitzpatrick
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These 30 Items Are So Simple Yet Pretty—I Have No Choice But to Buy Them
BRB, very busy online shopping.
By Grace O'Connell Joshua
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I Was the First to Try On These 3 New Dresses—Now I Won't Shut Up About Them
They're so flattering.
By Sierra Mayhew
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I'm Sick of Wasting Money on Fleeting Summer Trends—5 Buys That Are Worth It
Promise.
By Lauren Eggertsen
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Fashion People Have Sold Me on This Chic Dress—I Just Bought It in Both Colors
See all the outfits I plan to re-create.
By Anna LaPlaca
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Fashion People Are Going to Freak Out Over This $38 Accessory
It literally goes with everything.
By Allyson Payer
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These 12 On-Sale Items Are Wildly Good Deals—I Own and Love Each of Them
Take it from me.
By Kat Collings
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Our Editors Always Get Compliments When They Wear These 11 Things
See our secret favorites.
By Yusra Siddiqui