Small Business
Learn more about Small Business with the experts and editors at Who What Wear.
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12 Chic Independent Designers to Support Now and Always
Both at home and abroad.
By Ana Escalante
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Designing Across the Diaspora: 16 Latinx Designers From Around the World
"Young, Latin, and proud."
By Jasmine Fox-Suliaman
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19 Black-Owned Handbag Brands You'll Want to Buy (Before Beyoncé Does)
Secure the next It bag.
By Jasmine Fox-Suliaman
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Meet the Fashion Creative Redefining Indigenous Style
And she shared her favorite designers.
By Jasmine Fox-Suliaman
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It's Still as Important as Ever to Buy From BIPOC Brands—Here's Where to Shop
For us, by us.
By Jasmine Fox-Suliaman
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48 Fabulous Finds From the Black-Owned Brands I'm Obsessed With Right Now
They're unique.
By Jasmine Fox-Suliaman
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Meet the Fashion-Industry Leaders Paving the Way for Future Black Creatives
Inclusivity isn't a trend for them.
By Jasmine Fox-Suliaman
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7 Greek Swimwear Brands Everyone's Talking About Right Now
Greece is calling…
By Jasmine Fox-Suliaman
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We're Fashion Buyers, and We're Telling You These 12 Brands Are Worth Your Time
IYKYK.
By Jasmine Fox-Suliaman
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I Spent Hours on Etsy and Found All the Cutest Hidden Gems
Shop my favorite jewelry and home items.
By Erin Fitzpatrick
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49 Emerging Fashion Brands on Our Radar for Fall 2021
Ready, set, shop.
By Jasmine Fox-Suliaman
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My Favorite Small Brands Are Popping Off This Season—30 Picks You Have to See
Dreamy.
By Yusra Siddiqui
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Our Editors Just Discovered This Gorgeous NY Brand, and Just Wow
These pieces are stunning.
By Aralyn Beaumont
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The Beauty World Is Buzzing Over This Product Created for Melanin-Rich Skin
The brand is just getting started.
By Aralyn Beaumont
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I Put Together 5 Fresh-as-Hell Looks Featuring My Favorite Small Businesses
Look good, feel good.
By Michaela Bushkin
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Introducing the Slow-Fashion Brand You're About to See Everywhere
From the Netherlands to your IG feed.
By Aralyn Beaumont
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These Made-to-Order Lounge Sets Are About to Blow Up in the Fashion World
Gabrielle Union already beat you to it.
By Aralyn Beaumont
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There's a Reason Fashion's Best Buyers All Know About This Sustainable Brand
Meet BITE Studios.
By Aralyn Beaumont
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35 Special Items to Buy in Support of Small Businesses Today
It's more important than ever.
By Allyson Payer
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Meet the Queens of CBD Beauty: Kimberly Dillon and Dorian Morris
They're sparking beauty from the inside out.
By Aralyn Beaumont
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I Work in Social Media, and These Are My Favorite Jewelry Accounts to Follow
Peek inside my Saved folder.
By Jasmine Fox-Suliaman
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I’m Calling It: You're About to See These Handwoven Knits on Every Fashion Girl
One-of-a-kind sweaters and dresses await.
By Aralyn Beaumont
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This Size-Inclusive Line Is Making Me Want to Dress Up Again
Silks gowns aren't just for red carpets.
By Aralyn Beaumont
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Fashion Girls Are All Over These Stunning Face Masks, and I Can See Why
How a luxury fashion brand made a socially guided pivot during a global crisis.
By Aralyn Beaumont
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You May Have Never Heard of This NYC Brand, But Bella Hadid and Dua Lipa Have
Don't sleep on it.
By Aralyn Beaumont
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From Gigi Hadid to Lizzo, Stars Love This Bold, Young, NYC-Based Brand
It's all sheer, ruffled, or sparkly.
By Aralyn Beaumont
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The Entire Beauty World Is Watching This Brand Started by Two Women Under 25
Count Issa Rae and Bozoma Saint John among its investors.
By Aralyn Beaumont
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This Emerging Brand Has All the Makings of an It-Girl Favorite
Hurry—some are already wearing it.
By Aralyn Beaumont
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If You Want to Feel Good From the Inside Out, a Little Golde Is All You Need
Not your mom's granola wellness brand and not the fancy stuff, either.
By Aralyn Beaumont
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Want to Dress Like a Confident L.A. Girl? This Womenswear Brand Can Help
Local European is all about luxury athleisure, and that includes chic swimwear.
By Aralyn Beaumont