Scandinavian Style
Learn more about Scandinavian Style with the experts and editors at Who What Wear.
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5 Rich-Looking Accessories I'm Copying From Chic Scandi Women
Easy outfit elevators.
By Natalie Cantell
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15 Scandi-Approved Outfit Formulas for 30-Degree Temps
Baby, it's cold outside.
By Jasmine Fox-Suliaman
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I Just Got Back From Copenhagen Fashion Week—7 Fall Trends I Spotted on Stylish Scandis
I'm obsessed.
By Ana Escalante
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These 5 Danish Brands Are Making Copenhagen the Coolest Fashion Capital
The coolest Scandi style coming up.
By Ana Escalante
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These Chic Sisters Are Worth a Follow If You Like the Olsen Twins' Minimalist Style
Quiet luxury indeed.
By Jennifer Camp Forbes
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Scandi Girls Are Always Ahead of the Trends—8 I Spotted in Stockholm and Copenhagen
I'm officially inspired.
By Anna LaPlaca
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I'm Picking Up All My Summer Fashion Essentials From This Coveted Scandi Brand
Sponsor Content Created With GANNI
By Raina Mendonça
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25 Years Later, This Is Still Copenhagen's Most Influential Fashion Brand
Find out which trends it's championing right now.
By Erin Fitzpatrick
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Hailey Bieber Just Wore the Cool Brand Only Scandi Girls Know About
It's a whole mood.
By Drew Elovitz
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If Europeans Had Nordstrom, These 32 Chic Finds Would Definitely Catch Their Eye
I want every last piece.
By Jennifer Camp Forbes
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10 Years Later, These Looks From Toteme's Creative Director Are Still So Chic
The magic of elevated basics.
By Jennifer Camp Forbes
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I Just Came Back From Copenhagen—This Is the Sneaker Trend I Spotted Everywhere
Hint: It involves color.
By Ana Escalante
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I Just Got Back From Copenhagen—7 Trends I Spotted Everywhere
Hej!
By Ana Escalante
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From Paris to Copenhagen, These 25 Winter Staples Reign Supreme
Bundle up.
By Jasmine Fox-Suliaman
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Matilda Djerf's Guide to Stockholm: The Best Pasta, the Coziest Hotel, and More
Her 16 favorite spots.
By Erin Fitzpatrick
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My Friends Say My Style Doesn't Feel American—This Is How I Dress European
Elevated basics right this way.
By Jennifer Camp Forbes
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I'm Considering Moving Abroad—This Is Why I Like Euro Style More Than American
Scandi women, I'm looking at you.
By Jennifer Camp Forbes
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This Brand Was a Scandi-Girl Secret Until Kendall Jenner Wore It
Can you keep up?
By Drew Elovitz
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4 Scandi Women Share the Skincare Products That Make Up Their Minimal Routines
I'm taking notes.
By Kaitlyn McLintock
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5 Easy Styling Tricks to Copy From Copenhagen Fashion Week Runways
With pieces you already own.
By Erin Fitzpatrick
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After Visiting Copenhagen, I'm Convinced Every Scandi Girl Owns These 30 Items
Warning: You'll want to buy everything.
By Natalie Gray Herder
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Copenhagen Just Set 5 Street Style Trends Overnight
Reporting live from fashion week.
By Erin Fitzpatrick
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This Is the One Outfit Formula Cool Scandi Girls Wear on Repeat
Get ready in 10 minutes or less.
By Jennifer Camp Forbes
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I Basically Live in Black, But These 7 Spring Color Trends Are Winning Me Over
Give me all the color.
By Ana Escalante
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I'm Obsessed With Scandi Fashion—Here Are 17 Spring Outfits I've Screenshotted
Clear your photo storage.
By Jasmine Fox-Suliaman
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7 Under-$100 Trends Scandi Girls Are Wearing This Fall
Inspo loading…
By Ana Escalante
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I Lived Like Matilda Djerf for a Week—7 Style, Makeup, and Hair Tips I Tried
Because I'm majorly obsessed with the Scandi look
By Sierra Mayhew
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31 Chic Items a Scandinavian Fashion Person Would Buy at Mango
A truly aspirational wardrobe.
By Copelyn Bengel
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The New Ganni Collab That's About to Be All Over Copenhagen and London
Guaranteed.
By Erin Fitzpatrick
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I Just Got Back From Oslo, and Now I'm Obsessed With These 7 Norwegian Brands
Bookmark these immediately.
By Eliza Huber