Makeup
From the best black eyeliner to must-have mascaras, we're carefully editing the wide world of makeup to bring you fashion's favorite beauty products.
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Prada, Dior, and Givenchy: I'm Crossing Off Items on My Luxury Beauty Wish List During This Short Sale
Here are my top 10 picks.
By Kaitlyn McLintock
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Skin Tints Can Be Hit or Miss—15 You'll Be Instantly Obsessed With
Personally tested by WWW beauty editors.
By Maya Thomas
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$22 or Less: Beauty Editors Share Their Desert-Island Drugstore Beauty Products
They're so under-hyped.
By Kaitlyn McLintock
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If I Could Only Use 15 Beauty Products, I'd Choose These
My essentials for glowing skin.
By Sasha Mironer
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I Cringe at My 2011 Prom Photos—Here's How I'd Upgrade My Makeup for 2025
Sponsor Content Created With SHEGLAM
Talk about a transformation.
By Aniyah Morinia
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Hailey Bieber Applies This $20 Korean Jelly Blush on Top of Her Rhode Ones (so Now I Will Too)
It gives her soft, matte, and cloud-like skin.
By Kaitlyn McLintock
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I Asked Beauty Editors to Test 3 TikTok-Viral Lip Stains—This Was the Undeniable Favorite
Honest thoughts ahead.
By Kaitlyn McLintock
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There's Nothing Stopping Ballerina Alicia Mae Holloway From Soaring to New Heights
This dancer is living life with no limits.
By Maya Thomas
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Charli XCX Wore This New Designer "Puffer Gloss" While Performing at Coachella
It's selling out fast.
By Kaitlyn McLintock
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every Box
Makeup artists agree.
By Jamie Schneider
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I Never Thought This "Dated" Lip Color Could Look Cool Again—Here's Why It's So Back for 2025
Martha Stewart and Julia Fox have convinced us.
By Alyssa Brascia
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77 Tubes Later, We're Declaring These 10 Mascaras the Best We've Ever Used
Click here for the top mascara in every category.
By Erin Jahns
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13 Eyeliners Editors and Makeup Artists Never Shut Up About
These never let us down.
By Shawna Hudson
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This Lip-Contouring Guide Is Essentially Your Cheat Sheet for a Fuller Pout, Sans Needles
A plumper pout has never been so painless.
By Alyssa Brascia
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I'm Calling It: Cherry Blossom Makeup Is the Enchanting, Hailey Bieber–Coded Trend We'll See All Spring
It's too elegant to ignore.
By Jamie Schneider
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My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant Fave
Plus, more options for mature and dry skin.
By Alyssa Brascia
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I Found Them: The 15 Best Waterproof Mascaras for Swimming, Summer, and Sobs
Black and brown formulas that beat the summer heat.
By Alyssa Brascia
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I Wore a Different TikTok-Viral Blush Every Day for a Week—This Won Hands Down
I was surprised by the winner.
By Kaitlyn McLintock
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FYI: This $10 Brow Gel Has Created a Complete Frenzy on TikTok
I gave it a try.
By Sarah Yang
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I Test-Drove 5 Cult Lip Liners in 7 Days—This Is the One That Didn't Require a Single Reapplication
The winner might surprise you.
By Jamie Schneider
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I Asked 13 Editors and MUAs to Drop Their #1 Lip Combo That Always Attracts Compliments
You asked, we answered.
By Alyssa Brascia
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Brenda Song Just Shared Her Modern, Minimalist Makeup Routine—I'm Copying All of It
Yay me!
By Kaitlyn McLintock
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In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are Key
Our top picks for every vibe.
By Alyssa Brascia
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup Looks
They will never go out of style.
By Kaitlyn McLintock
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I'm Done Gatekeeping—This Little-Known Foundation Is My Secret to Flawless Skin
I've been using it for over three years.
By Kaitlyn McLintock
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Setting Sprays Usually Disappoint—Hours of Testing Later, We Found 12 Exceptions
It took 65 hours of testing, to be exact.
By Kaitlyn McLintock
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How Mishti Rahman Took On 5 Wedding Beauty Looks With a Vampy and Angelic Touch
Wedding beauty at its best.
By Maya Thomas
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Sabrina Carpenter's MUA Told Me This "Dated" Lip Trend Is Getting a Major 2025 Update
Why "chocolate frosted" lips are about to be everywhere.
By Alyssa Brascia
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I Want to Glow Like Gigi Hadid This Summer—Here's Patrick Ta's Product Prescription
I trust him.
By Jamie Schneider
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I Exclusively Wear Liquid Blush—Here Are the 13 Best for Just-Pinched Cheeks in Seconds
They're *almost* too good to be true.
By Maya Thomas