Buying guides
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I'm Serious About Comfort, and These 25 Cotton Bras Pass the Test
Trying is believing.
By Sierra Mayhew
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Ssense Just Dropped a Ton of New Designer Bags—These 20 Will Sell Out First
Wish list granted.
By Drew Elovitz
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It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label
From Chloé to Chanel to Diptyque and more.
By Erin Jahns
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These 20 Cozy Pieces From J.Crew, Gap, and The North Face Are Giving Peak Winter Style
A guide to staying warm.
By Natalie Gray Herder
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16 Fashion and Beauty Brands Supporting Los Angeles Wildfire Relief Efforts
Shop for a cause.
By Kaitlin Clapinski
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Jackets! Leggings! Boots! 33 Nordstrom Items Ideal for Hitting the Slopes in Style
Cue ski season!
By Nikki Chwatt
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I'm a Plus-Size Shopping Expert—34 Anthropologie, Eloquii, and H&M Items That Are So Elevated
It's giving chic.
By Chichi Offor
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33 Gorgeous Nordstrom Items I'm Eyeing for a 2025 Closet Refresh
Time to give my closet a facelift.
By Chichi Offor
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BTW, These Perfumes Make You Smell Rich—and You Can Buy Them at Ulta
Meet your new signature scent.
By Katie Berohn
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Lip Scrubs Are Wildly Underrated for Softer, Smoother, Plumper Lips—13 of the Very Best
Kissable lips ahead.
By Maya Thomas
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My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)
At least, I look rich.
By Eliza Huber
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These 4 Winter Shoe Trends Are Out, and These 4 Are In—That's All
One of each, please.
By Aemilia Madden
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This Cold-Weather Brand Deserves a Spot on Your Ski-Trip Packing List
Sponsor Content Created With The North Face
Hit the slopes in style.
By Kaitlin Clapinski
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The Khaite Cardigan *Still* Lives in My Head Rent-Free—31 More Affordable Alts
I've scoured the web for every alternative available.
By Sierra Mayhew
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25 Under-$25 Basics That Will Become Part of Your Everyday Wardrobe
From basic white tees to straight-leg jeans.
By Judith Jones
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I'm a Shopping Director—These Pieces Are Fantastic Gift Ideas for Valentine's Day
Beautiful selects ahead.
By Bobby Schuessler
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I Found This $35 Fragrance at the Drugstore, Yet It's Somehow the Most Expensive-Smelling Scent I Own
A true unicorn.
By Shawna Hudson
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My Friend Asked for Chic Clothing Ideas—I Sent These Items From Revolve, Nordstrom, and Shopbop
Coats, sweaters, jeans, and more.
By Bobby Schuessler
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5 Simple Outfit Ideas I'm Recommending to Everyone in 2025
Easy and chic.
By Bobby Schuessler
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Shop 29 of This Week's Best New Arrivals
Prepare to be slightly overwhelmed.
By Nicole Akhtarzad Eshaghpour
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Goodbye, Chunky Sweaters—This Sleek Tom Ford for Gucci–Esque Alt Is Here to Stay
Hot.
By Eliza Huber
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Scandi Girls Are All About These 6 Minimalist Coat Trends This Winter
Even in subzero temps.
By Ana Escalante
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The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the Internet
The best of the best.
By Indya Brown
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I Own Over 100 Bikinis—These Are the 10 I Wear Over and Over Again (and Why)
True life: I collect bikinis.
By Michelle Scanga
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30 Key Pieces I'm Buying First in 2025
A running shopping list I plan to return to throughout the year.
By Kristen Nichols
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I Did a Massive Amazon Deep Dive—24 Chic Under-$50 Items I'm Telling Everyone About
Because budgeting can be easy *and* cute.
By Grace O'Connell Joshua
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Hot Take—I Prefer This Korean Skincare Staple Over Viral Sheet Masks for Instantly Glowy Skin
Fresh, glowing skin is ahead.
By Kaitlyn McLintock
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The Luxe Accessory Every French Woman Wears on Repeat
Très chic.
By Jasmine Fox-Suliaman
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5 Fresh Ways to Wear Basic Black Leggings This Winter
Some extremely relatable outfit inspo.
By Natalie Cantell
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Challenge Accepted: I Created 5 Elegant Winter Outfits From Madewell and J.Crew for Under $452
You're welcome.
By Nikki Chwatt