Hair Mask
Hair Mask to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Stylists and Editors Agree—These 12 Masks Will Revive Even the Most Damaged Hair
Get ready for shampoo-commercial hair.
By Katie Berohn
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I Refuse to Have Dry, Brittle Hair This Winter, so I'm Slathering on These 13 Stylist-Approved Masks
My all-time heroes.
By Jamie Schneider
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People Tell Me My Hair Gives "'70s Cool Girl," and It's Thanks to These 15 Essentials
After much trial and error, I found the heroes.
By Jamie Schneider
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Colorists and Editors Agree—These 14 Masks Are the Antidote to Dull, Damaged Hair
They bring damaged, color-treated hair back to life.
By Maya Thomas
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Editors, Hairstylists, and Celebs Agree on These Effective Hair Products, and They're on Sale for Prime Big Deal Days
These 16 products passed the test.
By Kaitlyn McLintock
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Experts Say This Unexpected Kitchen Staple Unlocks Strong, Shiny Italian-Girl Hair
It's probably in your pantry right now.
By Kaitlyn McLintock
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Kinky, Curly Hair Deserves Luxurious Care—This Model Is Helping Make Strides
Ready for a curl revamp?
By Maya Thomas
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This Just-Launched Hair Mask Kept Emma Stone's "Chocolate Copper" Hair Glossy in Cannes
A cult-favorite in the making.
By Jamie Schneider
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A Dry, Itchy Scalp Is No Fun—Derms Share 4 Ways to Instantly Deliver Moisture
Goodbye, flakes.
By Maya Thomas
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Mend Split Ends, Kick-Start Hair Growth… Is There Anything This Underrated Hair Oil Can't Do?
It can do no wrong.
By Jamie Schneider
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Wait, You're *Not* Using This Shine-Inducing Oil for Hair Growth?
A major drugstore hero.
By Jamie Schneider
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I'm Switching to All-Natural Beauty Products This Summer—Here's My Complete List
Only the best.
By Kaitlyn McLintock
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This Is It: The All-Time Best Products to Hack Your Way to Super-Thick Hair
Pump up the volume.
By Maya Thomas
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I've Tried Almost Every Curl-Care Brand on the Market, But This One Always Stands Out
It never lets me down.
By Shawna Hudson
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These 12 "Anti-Static" Hair Products Are the Key to Smooth Strands This Winter
Don't be afraid to wear hats, scarves, and sweaters.
By Kaitlyn McLintock
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A Bad Dye Job Wrecked My Hair—These 3 Damage-Reversing Products Are Fixing It
They're my S.O.S products.
By Kaitlyn McLintock
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What If I Told You This $13 Product Is the Key to Shinier Hair?
It's the secret to getting ultra-reflective strands.
By Katie Berohn
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My Hair Has Never Looked So Shiny, and It's Thanks to These Specific Products
Glass hair is my main goal.
By Grace Day
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Celebrities Love Olaplex, and Every Product Is on Sale at Skinstore Right Now
Your hair will thank you.
By Katie Berohn
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15 Women Spill Their Curly Hair Routine Secrets
Curls 101.
By Jasmine Fox-Suliaman
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Lily James Is Pam Anderson Blonde Again—This Viral Product Prevented Any Damage
It's clinically proven to improve hair in four minutes.
By Katie Berohn
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Our Hair Has Never Been Softer or Happier Thanks to This Game-Changing Product
We're officially off the hair market now.
By Erin Jahns
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I'll Spend Hundreds to Preserve My Blonde Hair, But This $11 Mask Is Magic
Brassiness, begone.
By Erin Jahns
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Kim Kardashian West's Hairstylist Told Us How to Stop Breakage Once and for All
Andrew Fitzsimons shares his secrets.
By Lindy Segal
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One Small Change Made My Hair Thicken Crazy-Fast
Try this ASAP.
By Courtney Higgs
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These 12 Items Just Replaced All My Beauty Services and Saved Me Hundreds
Cash me out.
By Courtney Higgs
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We Have Curly Hair—Here Are the 23 Holy-Grail Products We Swear By for Styling
Your new favorites await.
By Jasmine Fox-Suliaman
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21 Hair Masks (That Actually Work) for Growing Out Your Hair
Hairstylist approved.
By Jasmine Fox-Suliaman
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The 16 Hair Products I Always Buy at Nordstrom
They're my faves.
By Anneliese Dominguez
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I Have Curly Hair—These Are the Products I'm Using to Give It Some R&R Right Now
My hair has never felt this good.
By Anneliese Dominguez