Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I'm Done Gatekeeping—This Little-Known Foundation Is My Secret to Flawless Skin
I've been using it for over three years.
By Kaitlyn McLintock
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3 Celebrity Makeup Artists Walk Into Ulta—These Are the 13 Foundations They Buy
There's something for every budget.
By Kaitlyn McLintock
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Editors Swear By This Product for Glowing Skin Year-Round
Skin is in.
By Courtney Higgs
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Most Foundations Make Large Pores More Noticeable—These 14 Are the Exception
They're makeup-artist approved.
By Kaitlyn McLintock
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No Lie—This Glowy Base Product Is the Reason My Skin Looks Like I Get Weekly Facials
Luminous skin, right this way.
By Morgan Fargo
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If Your Foundation Is Detectable, I'd Trade It In for This Sleeper Hit
I'm all about traceless makeup.
By Kaitlyn McLintock
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This Undetectable (and Underrated) Foundation Is Meghan Markle's Secret to Flawless Skin
And it's available on Amazon…
By Kaitlyn McLintock
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From Jenna Rink to Andie Anderson—Here's Every Trending Rom-Com Makeup Look Step-by-Step
An ode to the original lover girls.
By Maya Thomas
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This Is the One Foundation Makeup Artists and Facialists Recommend to (Literally) Everyone
Hint: It's an iconic formula…
By Kaitlyn McLintock
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21 Humidity-Proof Makeup Products I'm Using to Brave My First Sweaty NYC Summer
Makeup to defy all odds.
By Maya Thomas
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Tyla Just Convinced Me to Try This New Charlotte Tilbury Product—Now I'm Obsessed
It has a ring-light effect.
By Jamie Schneider
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Skin Tints Can Be Hit or Miss—14 You'll Be Instantly Obsessed With
According to Who What Wear beauty editors.
By Maya Thomas
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13 Sweatproof Foundations If Your Face Wants to Melt Into a Puddle Right Now
Just us?
By Erin Jahns
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Celeb Makeup Artists Told Me Their Favorite Foundations Under $20—Here's the Reveal
They're just as good as their more expensive counterparts.
By Shawna Hudson
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I Tried E.l.f.'s New $8 Foundation—Here Are My Honest Thoughts
Did it live up to the hype?
By Shawna Hudson
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I Tested Natural-Looking Foundations—These 10 Look Just Like My Skin But Better
I won't use anything else.
By Kaitlyn McLintock
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These 17 Designer Beauty Products Are at the Top of My Summer Wish List (Some Are on Sale)
Act fast.
By Kaitlyn McLintock
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The 18 Foundations Celebrity Makeup Artists Always Use on Women Over 40
There are a few unanimous favorites.
By Erin Jahns
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Do Foundations With SPF Provide Enough Protection? Experts Weigh In
We got to the bottom of this debate.
By Shawna Hudson
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Makeup Artists Agree: These Are the Best Foundations for Asian Skin Tones
Find your perfect match.
By Sarah Yang
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BB Cream, CC Cream, and Foundation—How They're Different and Which to Choose
Flawless skin loading.
By Katie Berohn
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Makeup Artists Share the Best Foundations to Fake Perfect Skin—Here's the Reveal
These just work.
By Sarah Yang
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According to Editors, These are the Dewiest, Glowiest Foundations Money Can Buy
Trust us.
By Maya Thomas
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I Have Rosacea—These Are the *Only* Foundations That Cover My Patchy Redness
They're natural-looking and undetectable.
By Kaitlyn McLintock
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9 Drugstore Foundations That Give Even the Driest Skin a Luminous Glow
Get that glowy, radiant look for less.
By Shawna Hudson
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I Asked My 5 Glowiest Beauty Buddies About Their Favorite Dewy Foundations
Dew yourself a favor and check these out.
By Courtney Higgs
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12 Foundations That Won't Slip, Smudge, or Slide Off of Oily Skin
They're makeup artist–approved.
By Kaitlyn McLintock
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If You Want Airbrushed Selfies Without the Filters, This Blurring Balm Is a Must
Flawless base incoming.
By Aniyah Morinia
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This TikTok-Viral Foundation Gives a Radiant, Filtered Effect in Seconds
I was pleasantly surprised.
By Shawna Hudson
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Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most
They're too good.
By Maya Thomas