Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
-
I Needed Quick Holiday Party Makeup Inspo, so I Asked My Favorite Makeup Artist for Guidance
Perfect for any lazy girl.
By Shawna Hudson
-
13 Eyeliners Editors and Makeup Artists Never Shut Up About
These never let us down.
By Shawna Hudson
-
This Under-$38 Item Is the Key to Fluttery Lashes—No Mascara Needed
If you're not using it, start now.
By Kaitlyn McLintock
-
Pixie Dust Lids! Gilded Tears! 20 Christmas Makeup Looks Begging to Be Worn to Your Next Holiday Party
Easy and elevated.
By Jamie Schneider
-
Ashley Olsen's 2000s Glam Is Going Viral, so Here's Every Step From the OG Makeup Artist
Still iconic 20 years later.
By Jamie Schneider
-
I Have a Thing for Chic, Non-Tacky Glitter—12 Eye Shadows to Invest In Before Party Season Starts
I want gleaming, glittering, ethereal eyes.
By Kaitlyn McLintock
-
Elle Fanning Has Blush Blindness (and She's Not Afraid to Say It!)—This $13 Product Is Key
"More, more, more—there can never be enough!"
By Jamie Schneider
-
The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the Trend
Total eye candy.
By Jamie Schneider
-
A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)
Class is in session.
By Maya Thomas
-
I Never Thought I Could Pull Off This "Tricky" Eye Shadow Color—Then I Learned This French-Girl Tip
Now it's a staple.
By Jamie Schneider
-
Celestial, Frosty, and Angelic—Chanel's Holiday Beauty Collection Is Straight-Up Magic
It's earned me countless compliments.
By Jamie Schneider
-
These 15 Eyeliners Will Look Incredible on Your Waterline—They're All Under $32
They make a huge difference.
By Maya Thomas
-
Hailey Bieber and Khloé Kardashian Love This Fall-Appropriate Eyeliner (Hint: It's Iconic)
It creates a soft, sultry look.
By Kaitlyn McLintock
-
This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4
True story!
By Shawna Hudson
-
Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
-
I Swam, Sunbathed, and Sweated Through 11 "Waterproof" Eyeliners—These Came Out on Top
They never smudge, fade, or transfer.
By Kaitlyn McLintock
-
My Under-Eye Circles Are Stubborn—This Viral Color Corrector Is Like a Magic Wand, Bottled
Dark circles, who?
By Kaitlyn McLintock
-
This Classic, French Girl–Approved Mascara Is All You Need for Flirty Lashes
A must-have for volume, length, and curl.
By Maya Thomas
-
The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025
Bye, '90s minimalism.
By Jamie Schneider
-
These 13 Brow Pens Are the Next Best Thing to a Spendy Microblading Appointment
We're never going back.
By Maya Thomas
-
A Global Artistry Director Told Me Her Best Tricks for A+ Eyeliner
Plus, the 10 best eyeliner pencils.
By Maya Thomas
-
A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They Buy
It's hard to pick a favorite, TBH.
By Shawna Hudson
-
If You Wear Any of These Makeup Trends, I Know You Have French-Girl Fall on the Brain
Top makeup artists approve.
By Jamie Schneider
-
Nordstrom Announced a Secret 7-Day Beauty Sale, so I Compiled the Chicest Picks Under $75
Act fast—it ends tomorrow.
By Jamie Schneider
-
These 15 Hydrating Eye Creams Will Plump, Smooth, and Refresh Tired Eyes
Promise.
By Sarah Yang
-
These Beginner-Friendly Liners Make Creating Cat Eyes Second Nature (Promise!)
According to three beauty experts.
By Maya Thomas
-
No Lie, This Editor-Loved $9 Mascara Delivers Falsies-Level Volume
I'm in love.
By Maya Thomas
-
How to Apply Liquid Liner Like a Makeup Artist (Yes, It's Simpler Than You Think)
It's as easy as 1, 2, 3.
By Maya Thomas
-
21 Humidity-Proof Makeup Products I'm Using to Brave My First Sweaty NYC Summer
Makeup to defy all odds.
By Maya Thomas
-
Chanel, Dior, and Valentino: The 22 Designer Makeup Products Worth the Money
The proof is in the pictures.
By Kaitlyn McLintock