Drugstore Beauty
Drugstore Beauty to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting Powders
There's no need to break the bank.
By Maya Thomas
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Instagram's Favorite Makeup Artist Swears By These 5 (Fail-Safe) Drugstore Beauty Products
"I use drugstore makeup on every client."
By Kaitlyn McLintock
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Dermatologists Swear This $10 Exfoliator Is the Secret to Glowing Skin
You'll want to add this to your routine, trust me.
By Shawna Hudson
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$28 or Less: Beauty Editors Share Their Desert-Island Drugstore Beauty Products
They're so under-hyped.
By Kaitlyn McLintock
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Apparently, Fashion People Everywhere Carry *This* in Their Bag at All Times
It's a must.
By Maya Thomas
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15 Drugstore Highlighters That Fake the Look of a $5000 Luxury Vacation
Give yourself a literal glow-up.
By Kaitlyn McLintock
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These 15 Anti-Aging Creams Help Reverse the Effects of Time for Under $45
The reviews say it all.
By Maya Thomas
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Found: The Best Drugstore Dupes for 13 Cult-Favorite Lipsticks
From velvety matte to high-shine finishes.
By Jamie Schneider
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9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive Counterparts
We're shocked, TBH.
By Erin Jahns
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Yes, This Underrated Drugstore Product Can Treat Dry, Dull, and Damaged Hair
Hello, healthy strands.
By Sarah Yang
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I Asked Editors to Reveal Their Favorite Expensive Body Lotions and the Dupes That Are Just as Good
No need to splurge on body lotion.
By Maya Thomas
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I Pay $182 for This Serum, But These Drugstore Dupes Might Be Just as Good
Glowy skin ahead.
By Sarah Yang
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Fine, I Give—20 Drugstore Beauty Products We've 100% Been Gatekeeping
Gasp—they're all under $20.
By Shawna Hudson
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Volumizing Mascaras Can Make Lashes Look Clumpy and Droopy—16 That Rise to the Occasion
They're worth the try.
By Maya Thomas
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Celeb Makeup Artists Told Me Their Favorite Foundations Under $20—Here's the Reveal
They're just as good as their more expensive counterparts.
By Shawna Hudson
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I Tried E.l.f.'s New $8 Foundation—Here Are My Honest Thoughts
Did it live up to the hype?
By Shawna Hudson
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I Told Myself I Wouldn't Shop Memorial Day Sales, but These Beauty Steals Were Too Good to Pass Up
Scoop up all our favorites before they are gone.
By Kristina Rutkowski
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FYI: You Shouldn't Spend More Than $18 on This Popular Beauty Product
Seriously.
By Erin Jahns
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These Are the Lip Balms That Work for Us, and They're All at the Drugstore
Goodbye, chapped lips.
By Sarah Yang
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This $10 Gem Simultaneously Hydrates, Protects, and Evens Out Your Complexion
Provided by your local drugstore.
By Shawna Hudson
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I Never Wear Lipstick Without a Good Liner—16 I'm Currently Obsessed With
One is always in my handbag.
By Maya Thomas
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The $8 Face Oil Kendall Jenner Uses to Prep Her Skin for French-Girl Makeup
Plus, her favorite anti-acne face wash.
By Kaitlyn McLintock
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I'm a Beauty-Obsessed Fashion Editor—Tour My Current Holy-Grail Product Routine
Start making room in your makeup bag.
By Grace O'Connell Joshua
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This $8 Product Is the 3-Second Key to Damage-Proof Skin
Your skin deserves extra TLC.
By Maya Thomas
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95% of Mascaras We Apply to Our Bottom Lashes Smudge—Here Are the 5% That Don't
You're welcome.
By Maya Thomas
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7 Iconic Eyeliners and the 7 Affordable Dupes You'll Love Even More
We pinky-swear.
By Erin Jahns
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The 7 Most-Wanted Face Creams and Their Less Expensive Drugstore Dupes
So good.
By Erin Jahns
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This Key Hair Staple Is a Must for Keeping Your Curls Juicy AF
It's time to take the plunge.
By Maya Thomas
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This Is the Best-Selling Mascara on Amazon, and It's Only $5
You've probably never heard of it.
By Erin Jahns
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We Just Found 30 Holy-Grail Shampoos and Conditioners (PS: They're Under $21)
You're welcome.
By Maya Thomas