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Scent Experts Say These 4 Major Fragrance Trends Will Define 2025
From genderless scents to yuzu and beyond.
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The Smartest Shoppers Prep for Black Friday Now—27 Beauty Items I'm Bookmarking
Call it FOMO or call it being prepared…
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15 Must-Have Perfumes If You Want to Smell Luxurious for *So Much* Less
If you know, you know.
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19 Niche Fragrance Brands You Need to Have on Your Radar in 2024
For when you don't want to smell like anyone else.
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Home Fragrance Is Kind of My Thing—12 I'm Snagging During Nordstrom's Black Friday Sale
It's time to scent your space.
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I Tested Dossier's Under-$55 Dupes for Le Labo, Chanel, and More—These Impressed
You're about to save hundreds.
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Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 16
No easy feat.
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My Boss Gets Nonstop Compliments From This Fragrance Combo, so I Took It for a Test Drive
I can't believe I didn't wear it sooner.
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"You Smell So Good" Is My Favorite Compliment—16 On-Sale Scents I'm Stocking Up On
Byredo! Diptyque! Tom Ford!
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People Always Want to Know My Scent—What I'd Buy During Sephora's Savings Event
These perfumes are worth the money.
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I Almost Can't Believe It, But These 14 Fragrances Are *Actually* on Sale RN
I'll take one of each.
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Too Good to Gatekeep: Editors Are Endorsing This Luxury Fragrance Brand
Sponsor Content Created With Penhaligon's
You'll want every scent.
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I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New Perfume
The hottest new accessory.
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Trust Me—These Tiny Beauty Tweaks Elevate Your Look to a 12 Out of 10
It's all in the details.
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20-Somethings Put Their Viral Beauty Faves Where They Can See Them—on Their Nightstands
Here's what they keep within reach of their sheets.
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Some Fragrances Are "Slow-Burn Scents" That Grow on Us—7 We've Officially Warmed Up To
It's proof that first impressions aren't always accurate.
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The Only Thing Better Than One Present Is 25: The Best Beauty Advent Calendars
Plus, see how cost-effective each one is.
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Victoria Beckham's Vanilla Perfume Is the Ultimate Date-Night Scent (She Shares It With David)
"A vanilla with a difference."
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This New Perfume Brand Is Giving My Byredo Favorites a Run for Their Money
You've probably heard all about it.
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This French Perfume Makes Me Smell Like a Delicate Water Nymph (and It's Only $65)
I'll be wearing it until further notice.
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If Sticky, Sweet Scents Aren't Your Thing, Try These 16 Unique Fall Fragrances
Cozy and unique.
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Fashion It Girls Won't Leave the House Without Spritzing This Designer Fragrance
Sponsor Content Created With Bottega Veneta
Compliments await.
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I'm a Perfume Snob, But These Affordable Fragrances Smell So Expensive
They're all under $40.
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Sydney Sweeney's Favorite Perfume Is $26 Off—Plus 10 More Amazon Fragrance Deals
I'm stocking up.
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20 Perfumes That Smell Like Fresh Laundry (in the Best Way Possible)
For when you need a clean slate.
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These Are the Brand-New Fragrances Our Beauty Team Can't Stop Talking About
Just ask our Slack chats.
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"You Smell So Good" Compliments Are Directly Correlated to This Kind of Perfume
Take a sniff.
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I'm Obsessed With Cost Per Wear, and This Best-Selling Perfume Is Just 45¢ a Pop
No perfume collection is complete without it.
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Run, Don't Walk—Cult Gaia Just Launched Three New Fragrances, and They're Incredibly Good
Trust me, you won't want to skip these.
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From Fendi to Celine, We're Wearing These 7 Fashion-House Fragrances on Repeat
Guaranteed to earn you compliments.
