British Fashion
Learn more about British Fashion with the experts and editors at Who What Wear.
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11 Fall Outfits From British Women That Are So Chic They Have Me Googling "How to Get a UK Visa Application"
Fresh style inspo from London to Cornwall.
By Jennifer Camp Forbes
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NYC Editors Say This Is the Hottest Brand of the Year—Shop Their Fall Looks
Sponsor Content Created With ALIGNE
Hello, dream wardrobe.
By Raina Mendonça
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NYC Is Taking Style Notes From London—Here's What We're Shopping to Get the Look
Sponsor Content Created With ALIGNE
By Raina Mendonça
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I Just Got Back From This English Countryside Hot Spot—Here's What the Fashion Set Were Wearing
Somerset > The Hamptons.
By Ana Escalante
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Emma Watson Just Wore Baggy Jeans in the Most "British Girl" Way
As an English woman does.
By Allyson Payer
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NYC Editors Can't Stop Wearing 2024's It Brand—Here's What to Know
Cool-girl central.
By Raina Mendonça
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The Most Showstopping Looks From the 2023 Fashion Awards
What a night!
By Natalie Munro
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This Is What a French, a British, and an American Person Would Each Buy at Zara
Everything from cool denim to on-trend boots.
By Jennifer Camp Forbes
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Take Note—This Luxe British Fragrance Brand Is a Must-Have in Your Collection
Add these scents to your list.
By Maya Thomas
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A British Woman Walks Into Nordstrom—13 Items She'd Buy (and 13 She Wouldn't)
From trench coats to loafers.
By Judith Jones
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Every Impressive Red Carpet Look From the 2022 British Fashion Awards
What a night!
By Maxine Eggenberger
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British Women Politely Laugh Every Time Americans Wear These 4 Items
Well, now we know.
By Judith Jones
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7 Easy Staples in Every British Girl's Capsule Wardrobe
Nonnegotiables.
By Bébhinn Campbell
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Joy Crookes Is Comfortable in Her Own Skin
She's stepping into her power.
By Jasmine Fox-Suliaman
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Every Glorious Red Carpet Look From the 2021 Fashion Awards
Oh, what a night!
By Maxine Eggenberger
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The 28 Best Winter Buys From Zara, According to Our Chic UK Editors
Following their lead is advised.
By Allyson Payer
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British Musician Griff Is Giving Us the Good Stuff
She's filling the black hole in your playlist.
By Jasmine Fox-Suliaman
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Maisie Williams and Reuben Selby Might Be the Most Stylish Couple in Britain
They take coordinated looks to the next level.
By Drew Elovitz
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I Live in London, and This Is How to Wear Summer's Biggest Trends
You're going to want to see this.
By Nicole Akhtarzad Eshaghpour
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Meghan Markle and Kate Middleton Both Wore the #1 Royal Trend
It's the Sussexes' final event as senior royals.
By Erin Fitzpatrick
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Pippa Middleton Wore the It Bag Only British Girls Know About
Duchess Kate is also a fan.
By Erin Fitzpatrick
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11 Shoe Trends the Coolest London Girls Are Wearing
Straight from the streets of the UK.
By Allyson Payer
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The Best 2020 Bra Trends From the Brand a Third of British Women Wear
An expert weighs in.
By Erin Fitzpatrick
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19 Quintessentially British Pieces to Wear With Jeans for Fall
Londoner-approved.
By Megan Beauchamp
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3 London Trends VB, Kate Middleton, and Alexa Chung Can't Stop Wearing
Aka trends we should all be wearing.
By Kaitlyn McLintock
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7 Things I Decided to Buy After Spending a Week in London
British girls are goals.
By Allyson Payer
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The British Girls With the Best Outfits, According to Our UK Editors
BRB, following them all.
By Allyson Payer