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The Smartest Shoppers Prep for Black Friday Now—26 Beauty Items I'm Bookmarking
Call it FOMO or call it being prepared…
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Lili Reinhart Knows You're Sick of Celeb Beauty Brands—Here's Why She Wants You to Trust Hers
Especially if you have acne.
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Too Good to Gatekeep: Editors Are Endorsing This Luxury Fragrance Brand
Sponsor Content Created With Penhaligon's
You'll want every scent.
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An Ophthalmologist and a Makeup Artist Just ID'd the 10 Best Mascaras for Aging Lashes
Thank me later.
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Sorry, But Concealer Isn't the Best Product for Disguising Angry Pimples—Use This MUA Tip Instead
It's a game changer.
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I Quit Gel Nails After Discovering This $13 Product Keeps My At-Home Manis Chip-Free for 2 Weeks
I'm never looking back.
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I Test Beauty Products for a Living—Here's What My Dream Gift List Would Include
16 staples any beauty lover will adore.
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According to Our Shopping Data, These Sephora Products Are *Extremely* Popular
The clock is ticking.
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3 Celebrity Makeup Artists Walk Into Ulta—These Are the 13 Foundations They Buy
There's something for every budget.
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I Have Gift Sets on the Brain, and the Sephora Savings Event Is Right on Time
Did someone say holiday shopping?
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Hailey Bieber and Khloé Kardashian Love This Fall-Appropriate Eyeliner (Hint: It's Iconic)
It creates a soft, sultry look.
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J.Lo Told Me This Skincare Step Is "Overrated," so I Overhauled My Winter Routine
Spoiler: My skin has never looked better.
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My Holy-Grail Moisturizer for Dry Skin Is Surprisingly Found at the Drugstore
It always saves my skin.
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Instagram's Favorite Makeup Artist Swears By These 5 (Fail-Safe) Drugstore Beauty Products
"I use drugstore makeup on every client."
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No Gatekeeping Here—These 12 Red Lipsticks Look Especially Stunning on Dark Skin
They're gorgeous.
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From Molasses Auburn to Barbie Bangs—These Are the Only Hair Trends That Matter This Winter
Sydney Sweeney's and Jennifer Aniston's stylists say so!
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Madelyn Cline Just Told Me She Swears By This $17 French Moisturizer for Great Skin
Makeup artists also love it.
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We Test Hundreds of Beauty Products Each Month—These 31 Items Became Top-Shelf Staples in October
Friend to friend, you'll regret not clicking.
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I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New Perfume
The hottest new accessory.
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The Sephora Savings Event Is Officially On—Let Me Introduce Myself as Your Personal Shopper
Trust me. I'm a beauty director.
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Stylists and Editors Agree—These 12 Masks Will Revive Even the Most Damaged Hair
Get ready for shampoo-commercial hair.
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The Hairbrush You Use Matters—Stylists Recommend These 16 Above All Others
I'm never going back.
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This Italian Highlighter Gave Me An Angelic Glow (And Countless Compliments)
It's never leaving my vanity.
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The NOW Founder Gara Post Just Shared Her Self-Care Cheat Sheet With Me—10 Items I'm Buying Immediately
We're so aligned on our wellness practices.
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Dry, Limp Curls? This Growth-Boosting Ingredient Can Help Make Them Juicy AF
Everything you need to know.
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Going, Going, Gone—18 Polish Removers That Give Your Nails a Flawless Fresh Start
Thank me later.
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A Celeb Stylist Told Me the Best Wavy-Hair Routine, and I'm Never Going Back
You might be sabotaging your waves without realizing it.
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
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Hailey Bieber's Maple Syrup Manicure Is All I Can Think About Until My Next Salon Visit
I tracked down the exact shades you'll need to copy it.
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I Thought the Perfect '90s Blowout Was a Myth—Until I Tried This $38 Amazon Buy
Color me shocked.
