What To Buy Now
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In Case You're Interested, These 10 Aritzia Finds Are About to Go Viral and Sell Out
Act accordingly.
By Eliza Huber
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I'm a Fashion Editor Who Loves to Plan Ahead—31 Fall Essentials I'm Shopping for Early
I've thought a lot about this.
By Eliza Huber
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From NYC to Johannesburg: Meet the 7 Designers That Make Up Fashion's New Guard
You'll want to remember their names.
By Eliza Huber
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Nothing's Guaranteed in This World—Except These Nordstrom Items Winning You Compliments
Facts.
By Eliza Huber
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I'm Convinced That These 40 H&M Items Will Go Viral and Sell Out
I'm talking 99.99% sure.
By Eliza Huber
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The J.Crew 40%-Off Labor Day Sale Is Here—I Can't Get Over How Chic These 30 Items Are
Fall items are already discounted!
By Bobby Schuessler
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I Can Spot Future Sold-Out Items From a Mile Away—These 39 Are Next
Guaranteed.
By Eliza Huber
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I Predict These 31 Stunning Nordstrom Styles Will Sell Out in September
It's your lucky day.
By Chichi Offor
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How Fashion People in Paris and NYC Are Wearing Their Summery White Tops Into Fall
Kaia Gerber does it best.
By Eliza Huber
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I Aggressively Decluttered My Footwear Last Year—TK I Cut and TK I Added
Sorry, but it had to be done.
By Natalie Cantell
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I Low-Key Think This Is Zara's Best Drop, Like, Ever
You heard me.
By Eliza Huber
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I'm a Dress Snob—These 39 Are Pretty Enough to Pass My Test by a Landslide
I must have looked at 10,000 dresses before picking these.
By Eliza Huber
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Don't Ask Me How I Know, But These Ref, Nordstrom, and H&M Items *Will* Sell Out
You'll just have to trust me.
By Eliza Huber
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I Ordered the $145 '90s Minidress That's Viral on TikTok, and Now I'm Obsessed
You'll understand once you buy one.
By Eliza Huber
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Trust Me—These 10 Zara Items Will Go Viral and Sell Out by September 1
My predictions are never wrong.
By Eliza Huber
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The Row Made Me Love This Jacket Trend, But TikTok Made Me Buy It
Prepare to see it everywhere this fall.
By Eliza Huber
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If You're Going to Invest in One Bag in 2024, My Vote's for Bottega Veneta
Specifically, these six are it.
By Eliza Huber
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There Are Over 14K Dresses at Revolve RN—These Are the Only Ones That Matter
Trust me—I looked through every last one.
By Eliza Huber
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Summer's Favorite Material Is All Over Shopbop—29 Buys You Need to See
Make haste!
By Eliza Huber
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These Are the Best Summer Finds at COS (I'd Know—I Tried Them On)
The red jeans are especially noteworthy.
By Eliza Huber
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I'm Betting On These 7 Spring 2025 Trends After Spotting Them at the Men's Shows
Trend predictions galore.
By Eliza Huber
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31 Chic New Zara Picks That Will Have Everyone Asking "Wait, Where Is That From?"
So good.
By Grace O'Connell Joshua
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Everything We Tried and Loved From Laura Harrier's Reformation Collab
Plus, listen to Harrier on The Who What Wear Podcast.
By Eliza Huber
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Affordable, Chic, and Available Now—This New Watch Is Destined for Internet Fame
And we're among the first to try it.
By Eliza Huber
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Don't Fret About Summer—These 37 Zara, Nordstrom, and Ref Items Are All You Need
Consider your warm-weather wardrobe covered.
By Eliza Huber
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For Me, Summer Is Madewell and J.Crew—30 New Arrivals I Can't Wait to Buy
A buzzy collab never hurts.
By Lauren Adhav
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Out of Nearly 3K Markdowns, These 10 Are Easily My Favorites From Nordstrom's Sale
Period.
By Eliza Huber
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The Hottest Collab of the Summer Is Here, and We Already Tried the Best Pieces
Introducing J.Crew x Maryam Nassir Zadeh.
By Ana Escalante
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5 Hours Later, I'm Genuinely Shocked at How Many Elegant Items I Found on Amazon for Prime Day
Who knew?
By Eliza Huber
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I've Now Shopped Every Sale of the Summer—These Are the Only Deals That Matter
These won't last beyond the week.
By Eliza Huber