TikTok
Learn more about TikTok with the experts and editors at Who What Wear.
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Everyone on TikTok Is Talking About the Old Money Aesthetic—Here's What It Means
Take note.
By Jasmine Fox-Suliaman
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"Cold Girl" Makeup Has Made Its Official Return—5 Fresh Takes on the Viral Trend
The only winter beauty inspo you need.
By Emma Walsh
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The Chicest Women You've Ever Seen Are Wearing This TikTok Trend
From Bella Hadid to Gisele Bündchen.
By Eliza Huber
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The In-Flight Beauty Essentials You Need Based on Your TikTok Aesthetic
If you're on TravelTok, you have to see these.
By Emma Walsh
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I've Never Bought Anything From TikTok, But These Under-$100 Finds Are Tempting
Everything is under $100.
By Jennifer Camp Forbes
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Turns Out I'm Granola-Curious—62 Elevated Picks Inspired by the TikTok Trend
Plus, the coolest Birkenstock Boston clog outfit ideas.
By Jennifer Camp Forbes
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I Have TikTok Beauty Fatigue, But This Honey Lips Hack Is Too Pretty Not to Love
Influenced again.
By Shawna Hudson
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The Secret to TikTok's Angel Skin Trend Is This $20 Foundation
It completely makes the look.
By Shawna Hudson
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Skin Tints Are Trending on TikTok—IMO, This One Outshines Them All
It goes more than skin deep.
By Emma Walsh
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I Just ID'd Every TikTok-Viral Item That Is Currently on Sale During Prime Day
I've been influenced.
By Maya Thomas
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The Tomato-Girl Aesthetic Is My Summer Vibe—30 Items I'm Buying Thanks to TikTok
Don't just look like a burnt tomato. Feel like one too.
By Ana Escalante
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This TikTok-Viral $30 Tote Bag Has Never Gone Out of Style in 78 Years
Not once.
By Erin Fitzpatrick
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These 8 TikTok Creators Are Shopping Experts—40 Things They Made Me Want to Buy
I've been influenced.
By Yusra Siddiqui
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I Tried the Viral 12-3-30 TikTok Workout, and This Is What Happened to My Body
It wasn't easy.
By Samantha Pouls
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TikTok Users Turned Me on to These Amazing Under-$35 Amazon Finds
And I'm eternally grateful.
By Courtney Falsey
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I Impulse Bought These Celebrity Sleep Gummies at 3 A.M.—I Regret Nothing
Lemme explain.
By Aniyah Morinia
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I Swear Lizzo Has the Best Makeup Recs on TikTok—10 Products I'd Buy Immediately
They're good as hell.
By Katie Berohn
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I Had My Doubts When This Product Went Viral on TikTok—Now I Rave About It
Consider me convinced.
By Sierra Mayhew
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I'm Entering My Alexa Chung Era—28 Picks TikTok Convinced Me to Buy
My name… My name is Alexa Chung.
By Ana Escalante
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The Rise of the Weird-Girl Aesthetic: Here's What It Is and How to Get the Look
So true.
By Ana Escalante
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I Tried 6 of Spring's Most Viral TikTok Trends and Had My Friends Rank Them
They're pretty harsh critics.
By Katie Berohn
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The $128 Anthropologie Bag That's Going Viral on TikTok Right Now
It's still available—for now.
By Eliza Huber
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Meet Vanilla Girl: 2023's Latest Trend That's Going Viral on TikTok
Another year, another aesthetic to add to the list.
By Ana Escalante
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6 TikTok Beauty Trends That Will Become Exponentially More Popular This Year
Let the endless scrolling sessions begin.
By Maya Thomas
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I Went Viral on TikTok for Trying On Controversial Outfits—6 Trends I'm After
These trends really said, "For you."
By Sierra Mayhew
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TikTok's "Moisture Sandwiching" Trend Really Works, But Only If You Know *This*
Straight from a derm.
By Shawna Hudson
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The 14 TikTok-Famous Scents Worth the Money, Ranked by Me
This was fun.
By Marie Lodi
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Thanks, TikTok: These Are the Items That Went Viral in 2022
See what's worth the hype.
By Yusra Siddiqui
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Move Over, Coastal Grandma—This Winter Is All About Gorpcore Dressing
BRB, I'm going off the grid.
By Ana Escalante
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We Asked TikTok's "Money-Saving Bestie" for All Her Best Drugstore Beauty Dupes
Plus, all the details on her new holiday makeup collection.
By Shawna Hudson