Small Business
Learn more about Small Business with the experts and editors at Who What Wear.
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A Glimpse Into the Blooming World of Maurice Harris
Beyoncé is a fan.
By Jasmine Fox-Suliaman
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These 2 Celebrity Stylists Want to Simplify How You Get Dressed
Kit Undergarments saves the day.
By Caitie Schlisserman
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This Swimwear Brand Is Taking the Anxiety Out of Swimsuit Shopping
Kitty and Vibe makes bikinis and one-pieces for every body.
By Aralyn Beaumont
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This Former Fashion Editor Wants to Bring Luxury Style to All Body Types
Meet Henning, our latest obsession.
By Caitie Schlisserman
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This Entrepreneur Is Bringing Some of Africa's Best Designer Brands to the U.S.
Meet The Folklore, one of the coolest concept stores out there.
By Caitie Schlisserman
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This Ethical Jewelry Brand Creates Chic Pieces With Fair-Trade African Metals
Omi Woods pays homage to Africa and the diaspora through contemporary heirlooms.
By Aralyn Beaumont
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This Platform Is Dedicated to Amplifying Black and Brown Women in Fashion
EveryStylishGirl highlights fashion and media's marginalized voices.
By Aralyn Beaumont
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This L.A. Fashion Brand Creates Clothes for a Modern Fantasy World
Chelsea Mak marries '80s nightclub scenes and Chinatown in its new collection.
By Aralyn Beaumont
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This Basics Brand Is More Revolutionary Than It Looks
X Karla created celeb-favorite tees and then gave back to impactful causes.
By Aralyn Beaumont
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This Luxury Handbag Brand Combines Sculpture and Knitwear to Make Wearable Art
Petit Kouraj creates specialty handbags with sustainable practices.
By Aralyn Beaumont
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It's Decided: This Is the Coolest Online Store, Period
Yep, it's basically a treasure trove.
By Caitie Schlisserman
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This Cool Startup Wants to Transform Your Hair Over Time
Meet your new ritual.
By Caitie Schlisserman
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Who What Wear Spotlight: Our New Program Designed to Support Small Businesses
We're taking applications now!
By Kat Collings
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On the Hunt—My Top Picks for Matching Sweats, Sustainable Jewelry, and More
You asked. I answered.
By Michaela Bushkin