Scandinavian Style
Learn more about Scandinavian Style with the experts and editors at Who What Wear.
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Copenhagen Fashion Week Just Made These 6 Cool Trends Go Viral
Denmark does it again.
By Erin Fitzpatrick
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These 6 Fall Items Are Trending in Paris, Singapore, and Copenhagen
But they look cool no matter where you live.
By Erin Fitzpatrick
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I Have No Idea What To Wear This Winter, So I Turned To The Scandi Fashion Crowd
I consulted the experts.
By Indya Brown
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3 Scandi Trends That Just Took Command of 2021
Thanks to Copenhagen Fashion Week.
By Erin Fitzpatrick
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Scandi Girls Are Fixated on These 4 Home Décor Trends
They all spark joy for me.
By Erin Fitzpatrick
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These 4 Brands Were Scandi-Girl Secrets—Until Now
Everyone is going to be talking about them.
By Erin Fitzpatrick
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Summer Is When Scandi-Girl Style Shines—These Are the 6 Trends They're Into
You'll want to copy them all.
By Anna LaPlaca
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I've Followed This Scandi Brand for 3 Years—Now the Secret's Out
It's the talk of Copenhagen Fashion Week.
By Erin Fitzpatrick
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These Emerging Trends Will Dictate What's in Style for the Next 6 Months
Reporting live from Copenhagen Fashion Week.
By Erin Fitzpatrick
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A Norwegian Pop Star on Where to Get the Coolest Scandinavian Style Basics
Read our exclusive interview with Sigrid.
By Amanda Montell
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Everything I Stopped Wearing After Traveling to Scandinavia 5 Times
And what I'm experimenting with instead.
By Erin Fitzpatrick
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What All the Cool Scandi Girls Are Wearing, in 7 Perfect Outfits
One look for every day of the week.
By Olivia Lidbury
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Every Scandi Girl Is Carrying One of These Little Game-Changing Bags
Can't help but want one.
By Hannah Almassi
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This Is How to Dress More Scandinavian
According to a Danish It girl.
By Erin Fitzpatrick
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The Bondi Boutique That Tapped This Underground Brand Early
Expect everyone else to follow.
By Lara Burnell
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The 4 Trends Everyone Will Wear in 2020 Thanks to Copenhagen Fashion Week
Mark my word.
By Erin Fitzpatrick
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Can We Talk About Scandinavian Street Style?
It's a thing.
By Lara Burnell