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The Ultimate 2024 Holiday Gift Guide
Happy shopping!
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The Fashion Trends That Shaped 2024, According to Our Editor
Goodbye, minimalism. Hello, individualism.
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How the Anora Costume Designer Brought the Film to Life
Through clothes, of course.
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Chappell Roan's Stylist, Genesis Webb, on Her Anti-Authority Roots and Favorite Designers
Plus, how she comes up with those iconic looks for the singer.
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How Beauty Sandwich Creator Iván Pol Gets Celebs Red Carpet–Ready
There's literally secret sauce involved.
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How Each Generation Approaches Style Differently
A roundtable of millennial, Gen Z, and Gen A perspectives.
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The Best Trends From Paris Fashion Week
According to one of our editors.
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Jenny Walton's Advice for Vintage Newbies
Plus, how she got her start in fashion.
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The Emily in Paris Costume Designer on Putting Together Those Epic Looks
Plus, how she landed her big break.
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How to Make Your First Watch Purchase
According to one of our editors.
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The Biggest Takeaways From NYFW, According to Our Editors
Plus, the hottest upcoming trends.
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Maris Jones on Her New Book Unlock Your Aesthetic
Plus, her favorite place to find vintage clothes.
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The Travel Outfit Paige DeSorbo Wears the Most
Plus, how she launched her podcast with Hannah Berner.
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Celebrity Hairstylist Scott King Shares His Hair Icons and Velcro Roller Tips
Plus, how to avoid George Washington bangs.
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From Beyoncé's Renaissance World Tour to Apple TV+'s Lady in the Lake, Stylist Shiona Turini Does It All
Meet fashion's favorite stylist.
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All the Swim Trends, Brands, and Accessories Our Editors Love This Season
The Who What Wear Swim Report is here.
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Everything We Tried and Loved From Laura Harrier's Reformation Collab
Plus, listen to Harrier on The Who What Wear Podcast.
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Our Editors Share Their Nordstrom Anniversary Sale Top Picks
*Adds to cart.*
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The Clothing Items Benito Skinner and Mary Beth Barone Can't Live Without
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Denim Expert Benjamin Talley Smith on Making Best-Selling Khaite and Reformation Jeans, Plus the Styles to Shop This Summer
Your ultimate denim-buying guide.
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Our Editors Share This Year's Biggest Weddingwear Trends and Where to Shop
Plus, the Old Hollywood accessory that's making a comeback.
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The Founder of Tab Vintage Shares the Requests She's Gotten the Most This Year
Plus, how she went from being a yoga instructor to a vintage designer archivist.
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How Writing Code Helped Lauren Sherman Land Her Big Break
Yes, really.
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How Lilly Pulitzer Created Her Iconic Shift Dress
The story is juicy.
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Rixo's Co-Founder Shares the Dress She's Packing on Vacation
Plus, how they launched the brand out of a university living room.
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Behind the Scenes of the Who What Wear 100 Beauty Awards
Plus, which winners surprised our team the most.
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Julia Fox Shares Her Favorite Clothing DIY Hack
It's time to get crafty.
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Clayton Hawkins, Olivia Rodrigo's Hairstylist, Shares How He Landed His Big Break
Plus, the products he would bring on a desert island.
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Our Editors Share the 2024 Met Gala Moments That Captured Their Attention
Jaws dropped.
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Stylist Dani Michelle Shares the Trends She's Loving for Spring
Plus, the pair of jeans she says everyone should own.
