Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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I'm a Gen Z Fashion Editor in NYC—30 Free People Finds I Can't Stop Talking About
Stop what you're doing right now. You need to see these.
By Grace O'Connell Joshua
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I'm a Plus-Size Fashion Person—48 Trendy Fall Items I'm Loving at the Moment
Trend-forward picks ahead.
By Chichi Offor
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I Thought I Was Done Shopping—Then I Saw These Under-$150 Shopbop Sale Items
I can't resist a good deal.
By Ana Escalante
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Madewell's Fall Fashion Lineup Is Next-Level—31 Items Worth Checking Out
I'm literally obsessed.
By Chichi Offor
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I Can't Stop Thinking About Zara's Fall Collection—These 30 Finds Are So Good
From boots to coats.
By Chichi Offor
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36 Designer Cardholders You'll Buy Now and Use Forever
Your mini bag's new BFF.
By Jenna Igneri
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I'm a Mom of Two Little Ones—30 Chic, Easy, and Reliable Fashion and Beauty Picks I Swear By
Little effort. High reward.
By Jennifer Camp Forbes
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35 Incredibly Cool Picks to Snag From Ssense's Epic Sale Section
The bags and shoes alone are worth checking out.
By Jennifer Camp Forbes
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Not Ready to Let Go of Your Favorite Shorts Just Yet? Try These 8 Chic Transitional Outfits
Inspiration from Toronto to Paris.
By Jennifer Camp Forbes
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Not Me Doing the Orangutan Point to Every Last Sweater at Nordstrom—35 Chic Picks That Caught My Eye
I can't help it. They are all so good.
By Jennifer Camp Forbes
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Uniqlo's Sister Brand Just Arrived in NYC From Japan—18 Items I Tried On and Loved
I won't shut up about this barn coat.
By Anna LaPlaca
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33 Classy Madewell, Aritzia, and Zara Items for Anyone Who Is Tired of Trends
I feel you.
By Allyson Payer
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We're in Peak Transitional-Weather Season—4 Outfit Ideas to Carry You Through
Inspiration ahead!
By Chichi Offor
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I'm a Plus-Size Fashion Person, and This Is What I'd Buy From Nordstrom Right Now
Beautiful styles up to 4X.
By Chichi Offor
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I'm a Fashion Editor—These Are the Chicest Under-$250 Boots in My Shopping Cart RN
From kitten heels to Chelsea boots.
By Judith Jones
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I Traveled to Italy With Only a Carry-On—21 Fashion Pieces That Made the Cut
Eight days and who knows how many outfits later…
By Lauren Adhav
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The 39 New Arrivals From Saks, Nordstrom, and Net-a-Porter That Will Sell Out First
Mark my words.
By Anna LaPlaca
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An L.A. Fashion Editor Walks Into Nordstrom—She's Walking Out With These Fall Finds
And by "she," I mean me.
By Lauren Adhav
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8 Places to Shop for Clothes in Your 30s
Enter for all the deets.
By Eva Thomas
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42 Things You Have to See From Nordstrom, Revolve, & H&M Right Now
Hello, fall.
By Nicole Akhtarzad Eshaghpour
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In Case You're Interested, These 10 Aritzia Finds Are About to Go Viral and Sell Out
Act accordingly.
By Eliza Huber
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I'm a Fashion Editor Who Loves to Plan Ahead—31 Fall Essentials I'm Shopping for Early
I've thought a lot about this.
By Eliza Huber
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So Yeah, I've Found the Trick That Makes Any Outfit Look Cool
It's pretty simple.
By Indya Brown
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These 30 Incredibly Chic Sale Picks From Gap and Banana Republic Scream Fashion Person
An easy way to up your fashion game.
By Jennifer Camp Forbes
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6 Trends Our Editors Can't Wait to Break Out During Fashion Month
From leopard print to suede.
By Eliza Huber
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Fine, I'll Tell You Everything—These 31 Popular Shopbop Styles Are Going to Sell Out
Shop these ASAP.
By Chichi Offor
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If You Dream of Khaite, The Row, and Alaïa, Then You'll Love My Fall Designer Wish List
Just try not to hate me when it comes time to pay the credit card bill.
By Nicole Akhtarzad Eshaghpour
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Fall Is Coming—These Transitional J.Crew Finds Prove That Change Can Be Easy
Our one-stop shop for cult buys.
By Nikki Chwatt
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33 Zara, Madewell, and Reformation Finds That'll Make Your Fall Wardrobe Look Richer
And who doesn't want that?
By Allyson Payer
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I'm an Accessory Designer and Fashion Creative—30 Chic Fall Items I Have My Eye On
Bring on the elevated outfits.
By Jennifer Camp Forbes