Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
-
I Love Them—I'm Sorry: 36 Elegant Buys on My Winter Shopping List
They haunt me.
By Eliza Huber
-
ICYMI, Cowboy Boots Are Back With a Vengeance, and These 45 Pairs Prove It
They're made for walkin'.
By Jasmine Fox-Suliaman
-
The $75 Nordstrom Skirt I'm Buying This Black Friday to Replicate Sofia Richie's Thanksgiving Look
The skirt I never knew I needed.
By Nikki Chwatt
-
Mejuri's Jewelry Collection Is So Chic—18 Standout Pieces From the Black Friday Sale
You'll wear these forever.
By Jennifer Camp Forbes
-
I Come Bearing Receipts—This Coat Style Will Instantly Elevate Your Winter Looks
One easy piece with so much power.
By Jennifer Camp Forbes
-
Wait, Walmart Is So Good Right Now—23 Elevated Black Friday Sale Picks That Caught My Eye
See the chic and affordable deals.
By Jennifer Camp Forbes
-
I'm Only Shopping at Sephora, Nordstrom, and Revolve This Black Friday—Here's My Buy List
From blush sticks to LBDs.
By Eliza Huber
-
It's True—I Really Did Find All of Spring 2025's Top Trends for Under $200
Get ahead of your shopping.
By Copelyn Bengel
-
I Did a Deep Dive Into Nordstrom's Cyber Monday Deals—36 Buys I Know I Won't Regret
It's now or never.
By Anna LaPlaca
-
32 Chic Under-$100 Winter Items That'll Make You the Object of Envy
From Aritzia, Zara, and more.
By Ana Escalante
-
These 33 Boots Are Guaranteed to Make Your Jeans Look 10 Times Chicer
That's how math works.
By Lauren Adhav
-
These 2 Effortless Pieces Are the Key to One of the Most Classic Outfit Combos Ever
I bet they're in your closet right now.
By Jennifer Camp Forbes
-
From Fresh Tees to Classic Denim—30 Basics I'd Happily Unwrap This Holiday Season
Very practical gifting.
By Copelyn Bengel
-
Free People Is Having a Moment—30 Popular Styles That Scream Fashion Person
Shop like the fashion set.
By Chichi Offor
-
All—and I Mean All—the Cool Girls Are Wearing This Knitwear Style for Winter
Here's how to style it.
By Nicole Akhtarzad Eshaghpour
-
I'm a Mom With 2 Young Kids—These 31 Easy Nordstrom Black Friday Sale Picks Make Me Feel Stylish
These are guaranteed to sell out.
By Jennifer Camp Forbes
-
Wait, Gap's Pre–Black Friday Sale Is So Good—25 Elevated Winter Basics That Have My Attention
Chic and affordable? Done and done.
By Jennifer Camp Forbes
-
Here Is the Ultimate Guide to Buying Diamond Earrings
Class is in session.
By Jasmine Fox-Suliaman
-
Nordstrom's New Shoe Arrivals Are Dangerously Chic—27 Styles Worth Buying
From boots to sneakers.
By Chichi Offor
-
I'm Only Buying My Winter Basics From This One Nordstrom Brand
It's *that* good.
By Lauren Adhav
-
You're Not Dreaming—These 29 Designer Bags Are Actually Under $300
They're so good.
By Chichi Offor
-
It Feels Wrong That These Items Are on Sale at Saks for Black Friday, But I'm Not Complaining
*Buys everything.*
By Eliza Huber
-
With Pieces This Chic, I Can See Why Red Still Reigns Supreme Among the Fashion Set
Plus, some stellar outfit ideas to get you inspired.
By Jennifer Camp Forbes
-
I Don't Make the Rules—Here Are All the Chic Colors to Pair With the Leopard-Print Trend This Fall
Plus, some stylish outfits to get you inspired.
By Jennifer Camp Forbes
-
20 Stylish and Effective Accessories That Offer Sweet Relief for Sound-Sensitive Fashion People
Calming, efficient, and oh so chic? Yes, please.
By Jennifer Camp Forbes
-
Your Guide to Gifting Black-Owned Brands at Every Price Point
Make every dollar count.
By Jasmine Fox-Suliaman
-
Quiet Luxury Is in the Lead—10 Low-Key Brands That Are the Epitome of Chic
Meet the brands that whisper.
By Yusra Siddiqui
-
Here's Everything I'm Buying at Shopbop Right Now, From Elegant Coats to Holiday Dresses
Chic fall and winter pieces ahead.
By Judith Jones
-
These 26 New Zara Finds Are Future Best Sellers—Guaranteed
Call it a hunch.
By Eliza Huber
-
Drop Everything: Madewell x Alexa Chung Part Two Has Arrived
Corduroy and satin are here to save the day.
By Ana Escalante