Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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I Tested Over 50 New Beauty Products in 2024—Here's What I'm Already Loving in 2025
We've got clay masks, lip oils, and detox shampoos.
By Aniyah Morinia
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My Friend Asked for Chic Clothing Ideas—I Sent These Items From Revolve, Nordstrom, and Shopbop
Coats, sweaters, jeans, and more.
By Bobby Schuessler
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These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool Girl
Time to up your fashion game.
By Jennifer Camp Forbes
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The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)
Money.
By Eliza Huber
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Treating Yourself? What to Buy From the New Designer Collections Before They Sell Out
I'm kind of a pro at this.
By Nicole Akhtarzad Eshaghpour
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I'm a Fashion Editor—One of My Chicest NYC TikTok Follows Shared 30 of Her Top Winter Picks From Nordstrom
Of course, I want everything Martine Lavelle recommends.
By Jennifer Camp Forbes
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This Sweater Will Never Go Out of Style—Here's How French Women Are Wearing It Now
Effortless and chic? Oui!
By Jennifer Camp Forbes
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If a Fashion Editor Is Buying a Designer Bag, It's From One of These Labels
Stunning silhouettes ahead.
By Bobby Schuessler
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If You're Not on the Abercrombie Train Yet, These 27 Chic Finds Will Change That
So chic.
By Chichi Offor
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8 Places to Shop for Clothes in Your 30s
Enter for all the deets.
By Eva Thomas
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What I'd Pick From Nordstrom If I Could Only Wear 5 Pieces for an Entire Year
This put my closet into perspective.
By Jennifer Camp Forbes
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The Top 10 Things I'm Buying in February for a Better Wardrobe
Your monthly shopping list.
By Allyson Payer
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Okay, I Predict These Affordable Nordstrom, Shopbop, and H&M Finds Will Sell Out by March
Fancy vibes.
By Chichi Offor
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My Shopping Is Borderline Out of Control Lately—30 Shockingly Good Things in My Cart
Or closet.
By Nicole Akhtarzad Eshaghpour
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25 Nordstrom Bags I Love From Black-Owned Designer Brands
Add these to your cart ASAP.
By Chichi Offor
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5 Commute-Friendly Trends I'm Buying to Wear in NYC This Year
What to wear when you've got places to be.
By Natalie Cantell
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Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping Now
I can't get these off my mind.
By Anna LaPlaca
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These Under-$100 Winter Buys From Nordstrom Are a Pure Hit of Fashion Dopamine
These will have your friends doing a double take.
By Jennifer Camp Forbes
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If Chic Is Your Goal, These Are the 33 J.Crew Items to Shop for in 2025
From statement dresses to sleek sandals.
By Chichi Offor
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Shop Now, Apologize Later: These New Winter Finds Will Sell Out If You Wait Another Second
Don't miss out.
By Copelyn Bengel
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It's True—Every Chic Person Is Wearing This New Top Trend
Check it off your list.
By Eliza Huber
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Shopping Is My Job—31 Nordstrom Items I'm Fawning Over
Everything is giving.
By Chichi Offor
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H&M's New Arrivals Are Selling Quickly—30 Items I'm Predicting Will Go First
These jackets, though…
By Chichi Offor
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Wait, Abercrombie Is So Good Right Now—27 Elevated Sale Picks That Have My Attention
I'll take one of each, please.
By Jennifer Camp Forbes
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I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the Price
Miu Miu, Khaite, and Prada are all on the menu.
By Ana Escalante
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Quiet Luxury's Out—Here's How Stylish Women Are Wearing Loud Luxury's First Viral Trend
It's too chic.
By Copelyn Bengel
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I've Been Shopping for 3 Hours—30 Items I Either Added to My Cart or Already Bought
They're too good to skip.
By Eliza Huber
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From Dinner to the Ballet: 32 Gorgeous Nordstrom Clothes for Going Out
It's time for a night out.
By Chichi Offor
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9 Chic Essentials Worth Adding to Your Plus-Size Capsule Wardrobe
The perfect one-stop shop.
By Chichi Offor
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It's Impossible to Look Bad in These 28 Chic J.Crew Items
Shop editor-approved new arrivals.
By Chichi Offor