Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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These 44 Expensive-Looking Basics From Zara, Nordstrom, And H&M Will Get Mistaken for Designer
Look chic for less.
By Chichi Offor
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I'm a Fashion Editor Who Is Deeply Anti-Heels—37 Shoe Styles I'll Be Wearing Instead
Gorgeous flats ahead.
By Chichi Offor
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This $45 Waisted Cardigan From H&M Is a Compliment Machine
Every elegant person needs one.
By Eliza Huber
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Meet the 37 New Zara Items That'll Go Viral and Sell Out Before Spring Hits
Run.
By Eliza Huber
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31 New J.Crew Finds No One Had to Convince Me to Immediately Purchase
What, like it's hard?
By Copelyn Bengel
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The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew Items
Don't hesitate.
By Eliza Huber
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I Haven't Worn Skinny Jeans in Years—These Are the 5 Loose Pants I Swear By
Here for these pants.
By Sierra Mayhew
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It's True: Nordstrom's Trendy Shoe Options Are Unmatched—25 Styles That Prove It
From boots to sneakers.
By Chichi Offor
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If Your Wardrobe Needs a Little Elevation, These 33 Nordstrom Fashion Finds Will Do the Trick
From pretty tops to gorgeous accessories.
By Chichi Offor
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These 45 Black-Owned Products Will Upgrade Any Haircare Routine
Box braids, blowouts, and curls, oh my.
By Jasmine Fox-Suliaman
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H&M's White Lotus Collection Just Might Be the Last Vacation Wardrobe I'll Ever Need
Perfection doesn't even come close.
By Anna LaPlaca
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You'll Look Chic If You Wear J.Crew—38 Amazing Items Worth Seeing
Forward pieces ahead.
By Bobby Schuessler
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If You Have Bad Taste, Keep Scrolling: 44 Nordstrom Finds Only Chic People Will Appreciate
My suggestion? Stop scrolling.
By Eliza Huber
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These 30 Plus-Size Fashion Items Are So Chic for a Night Out
From the ballet to date night.
By Chichi Offor
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I'm Back In My Zara Era—Here's Everything I Want Right Now
It's kind of a lot.
By Nicole Akhtarzad Eshaghpour
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I'm a Shopping Expert—35 Nordstrom Fashion and Beauty Finds Currently on My Mind
The hottest buys ahead.
By Chichi Offor
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Shop 30 of This Week's Best New Arrivals
Prepare to be slightly overwhelmed.
By Nicole Akhtarzad Eshaghpour
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Trust Me—Buy These 22 Things
Sorry in advance.
By Nicole Akhtarzad Eshaghpour
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30 Stellar Finds From Nordstrom, Zara, and Abercrombie Worth Dropping Into Your Fashion Friend Group Chat
I see elevated outfits in your future.
By Jennifer Camp Forbes
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I'm a Zara-Obsessed Editor—35 Top-Notch Items I'm Eyeing This Month
So good.
By Judith Jones
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35 Incredibly Chic Finds From All of the Best Presidents' Day Sales Worth Shopping
Don't miss out.
By Jennifer Camp Forbes
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The Most Stylish Plus-Size Fashion People Shop at ASOS—27 Styles You'll Wear All Year Long
On-trend and classic styles ahead.
By Chichi Offor
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New-Season Prada and Sold-Out Khaite—35 Designer Discounts You'll Regret Missing
Don't say I never clued you into these.
By Anna LaPlaca
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I Want to Build a New Wardrobe—30 Incredibly Elegant Pieces I'm Eyeing From the Nordstrom Winter Sale
Bring on the chic outfits.
By Jennifer Camp Forbes
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I Styled 5 Nordstrom Outfits for Under $400 to Wear in 2025
Easy and elevated looks.
By Bobby Schuessler
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Surprise! Shopbop Is Having a Sneaky Sale—28 Items That Will Elevate Any Wardrobe
Chic on a budget.
By Chichi Offor
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31 H&M, Madewell, and COS New Arrivals That'll Have Fashion People in a Frenzy
Expensive-looking finds ahead.
By Chichi Offor
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Sometimes, Timeless Is Best—34 Simple Jewelry Pieces I'm So Into
All the everyday jewels you need.
By Chichi Offor
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I Dug Through 100s of Plus-Size Styles Online—44 That Are Actually Worth It
Sorry in advance to your pockets because these finds are so good.
By Chichi Offor
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I Tested Over 50 New Beauty Products in 2024—Here's What I'm Already Loving in 2025
We've got clay masks, lip oils, and detox shampoos.
By Aniyah Morinia