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Don't Forget About Your Mom Friends! The 38 Best Gifts for Parents, Kids, & Families
Trust me.
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I'm a New Mom: These Are the 6 Elevated Basics I Can't Live Without
Functional yet chic is the name of the game.
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I'm a Mom Now—5 Practical Outfits That Are Actually Cute
Because cool mom isn't an oxymoron.
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This It Girl–Beloved Brand Is Slowly Taking Over
Nicole Trunfio on the rise of Bumpsuit.
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These 22 Designer Diaper Bags Are Stylish and Functional
You'd never guess.
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The Cool Aunt–Approved Back-to-School Clothes That Look Cute on Every Pre-K Kid
These pieces are so fun to mix and match.
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Having a Baby Ruined My Hair—Here Are 9 Ways I'm Salvaging It
Frizzy hair, begone.
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These Stylish Moms Are Expert Shoppers—Here's What They're Buying This Month
Picks for you and your little one.
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We're Moms Who Work in Fashion—We Swear By These Stylish and Practical Outfits
Drop-off duty never looked better.
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This VP, Mom, and All-Around Baddie Just Gave Us Her Morning Rundown
Taking notes.
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I Spend Hours Shopping for My Two-Year-Old Daughter—Here's What I'm Buying RN
From clothes to the latest gear.
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The Cutest Baby Boy Clothes on the Internet Right Now—According to Me
If I've learned anything this year…
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My Sister Is a Working Mom—Here Are the 10 Functional Basics She Relies On
They make for practical and chic outfits.
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The 4 Fabrics Every New Mom Should Stock Up On
We've got you covered.
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15 New Style Essentials for Every New Mom
Shop our top picks.
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I'm a Fashion Editor and Mom—These Are the Stylish Maternity Brands I Swear By
The perfect balance of comfort and style.
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New Job? Moving Cross-Country? Here's How to Approach Adulting in Style
Life changes can be fashionable.
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I'm a Tired Mom Juggling Childcare and WFH—These Outfit Formulas Are Helping
Simple and effective.
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These Are the 10 Best Maternity Underwear Brands
FYI.
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Who What Wear's Most Stylish Moms Share What They're Buying From Target
It's all budget-friendly.
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How to Create a Babymoon Capsule Wardrobe
Easy, comfortable, and stylish.
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6 Moms With Ridiculously Good Style (and Instagram Accounts)
Major style crushes.
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Chanel Iman's 3-Day-Old Baby Girl Is Already an Instagram Star
Meet the model's first child.
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5 Ways My Style Has Changed as a New Mom
What I wish I knew before my baby arrived.
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These Are the Best New Maternity Brands, Period
Shop the pieces we love.
