Natural Beauty Products
Learn more about Natural Beauty Products with the experts and editors at Who What Wear.
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I've Worked in Beauty for Over 25 Years—This Step Is Crucial for Glowy Skin
The founder of Caliray and Urban Decay shares her secrets.
By Emma Walsh
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Hailey Bieber and Giselle Bündchen Are Fans of These All-Natural Makeup Products
They're also editor approved.
By Kaitlyn McLintock
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My Mom Is 45 Years Older Than Me, and We Both Love This Affordable Skincare Line
She's not a regular mom. She's a cool mom.
By Erin Jahns
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This Organic Skincare Brand Is Actually Magic for My Irritated, Acne-Prone Skin
Healing AF.
By Shawna Hudson
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I'm Never Going Back to Overcomplicated Skincare Routines Again—Here's Why
I'm keeping it simple from now on.
By Maya Thomas
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I Tried Glossier's All-Natural Deodorant That Defies Nature
A new favorite of mine.
By Maya Thomas
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15 Amazing-Smelling Products That Will Make You Wonder Why You've Used Any Other
There's more than one reason we're obsessed with this ingredient.
By Maya Thomas
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From Goddess Braids to Knotless Braids—These 15 Products Are My Best-Kept Secret
Your hair deserves it.
By Maya Thomas
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These 5 Common Moisturizer Ingredients Are Toxic—Here's What to Buy Instead
Toxic skincare is so yesterday.
By Courtney Higgs
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I Tried Zero-Waste Makeup and Found My New Holy-Grail Beauty Routine
These products are made to last.
By Candice Aman
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10-Step K-Beauty Routines Gave Me Perioral Dermatitis—Here's How I Saved My Skin
The secret is simplicity.
By Aralyn Beaumont
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I Never Thought I'd Love Organic Makeup—Until I Found These 10 Products
Consider this the ultimate organic makeup capsule.
By Erin Jahns
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55 Brands That Are Defining a New Era in Sustainable Beauty
No greenwashing here.
By Jasmine Fox-Suliaman
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Do These 3 Helpful Things If You're Making the Switch to a Natural Deodorant
Plus, some shopping tips.
By Sarah Yang
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The 5 Toxic Products I Tossed From My Makeup Bag and What I Replaced Them With
Hard pass.
By Courtney Higgs
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I've Been a Beauty Editor for 5 Years—These Natural Makeup Brands Are It
Time to detox your makeup drawer.
By Jenna Igneri
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I Asked 14 Beauty Moguls to Share the Beauty Trick They Tell Their Friends
Pure genius.
By Jasmine Fox-Suliaman
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Consider This Your Guidebook for Black Hair
Your natural-hair journey made easy.
By Jeisen-Simone Tucker
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4 Staffers Tested Versed for a Month, and the Results Are Amazing
The before and after photos are proof.
By Caitie Schlisserman
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It's 2022, and These 29 Female-Founded Beauty Brands Are Thriving
IYKYK.
By Jasmine Fox-Suliaman
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I'm a 25-Year-Old Cancer Survivor: Here's the Toxic Makeup I'll Never Use Again
The stakes are high here.
By Racheli Alkobey
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Venus Williams on Leveling Up the Beauty Space and the $15 Serum She Can't Quit
"I want you to feel like an 11 out of 10 every day."
By Erin Jahns
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These Collagen Supplements Deliver Plumper, Better-Looking Skin
These are our six favorites.
By Kaitlyn McLintock
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A 54-Year-Old Shares 9 Beauty Products That Make Her Look 10 Years Younger
Um, we need everything.
By Erin Jahns
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This Clean-Beauty Line Is Going to Be Big—Here's a Password to Shop Pre-Launch
Meet Merit, our co-founder Katherine Power's new minimalist makeup brand.
By Kat Collings
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How a Career in Television Inspired This National Beauty Brand
Hear her story on Second Life podcast.
By Olivia Cappelletti
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Naomi Watts Gets Candid on Nontoxic Beauty and "Riding the Wave" of Aging
Welcome to Unfiltered.
By Erin Jahns
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16 Must-Try Hair Formulas If You're Converting to a Natural Beauty Routine
The best-selling products sorted by category.
By Erin Jahns
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And Now, the $18 Mask That Brought Us Back to Our Youth
It's worth the hype.
By Caitie Schlisserman
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We Tested the New Nontoxic Foundation That Rivals Giorgio Armani Luminous Silk
We kid you not.
By Erin Jahns