Most Wanted
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
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I'm a Former Dancer—30 Balletcore Beauty Finds I'm Dreaming About
These deserve a standing ovation.
By Emma Walsh
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I Spot Trends for a Living—These 30 Fall Finds Have My Full Attention
My dream wardrobe.
By Anna LaPlaca
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No Notes—I Added These 30 Under-$60 Items to My Cart Without Hesitation
I regret nothing.
By Aniyah Morinia
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It's Fashion Month—29 Show-Worthy Items I'm Building My Outfits Around
A sneak peek.
By Eliza Huber
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31 Ridiculously Cute Fashion Things I Texted My Friends to Buy This Month
Join my inner circle.
By Anneliese Dominguez
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My Wish List Is Brimming With These Quiet Luxury–Inspired Beauty Finds
Take a look.
By Maya Thomas
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Out of All My Open Tabs, These 30 Fall Essentials Are Going Straight to My Cart
Happy girl, happy shopping.
By Nayiri Mampourian
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I'm a 30-Year-Old Fashion Editor Who Loves Looking Rich—30 New Fall Finds I Need
You'll want them all.
By Lauren Eggertsen
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All My Friends Ask Me for Shopping Advice—30 Styles I'm Currently Obsessed With
I spend hours studying online retail.
By Chichi Offor
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I'm a Gen Z Shopping Editor, and These 30 New Arrivals Are on My Must-Buy List
I'm already shopping for fall.
By Grace O'Connell Joshua
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Summer Was Harsh on My Hair and Skin—30 Fall Beauty Items I'm Buying to Help
I'm sending out an SOS.
By Kaitlyn McLintock
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I'm Hyperventilating—Some of My Favorite Luxury Beauty Brands Are on Major Sale
Tom Ford, Dior, Dyson, and more.
By Emma Walsh
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I'm in My Polished Era—30 Chic Items I'll Be Wearing All Summer Long
All things linen ahead.
By Natalie Gray Herder
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I'm a Beauty Editor—Here Are 30 Under-$50 Items I'll Never Stop Using
They're 100% nonnegotiable.
By Shawna Hudson
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I'm in My "Dressing Like Sofia Richie" Era–See 30 Picks I'm Ordering ASAP
It-girl items coming your way.
By Grace O'Connell Joshua
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31 Affordable Things People in NYC Will Most Definitely Be Wearing This Summer
They're the definition of cool.
By Sierra Mayhew
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I'm In My Picky Shopping Era—30 No-Regret Finds I Know I'll Wear for Years
In other words, they're timeless.
By Allyson Payer
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The Only 30 Beauty Products That Matter RN, According to a NYC Beauty Editor
Thank me later.
By Katie Berohn
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If "Rich Mom in the Hamptons" Is Your Summer Vibe, Shop These 36 Pieces
They're all under $250.
By Emma Walsh
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30 Under-$36 Items for Summer That I'm Tempted to Gatekeep
These will sell out.
By Caitie Schlisserman
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If You Have Expensive Taste on a Budget, These Under-$150 Summer Picks Are Key
Emphasis on key.
By Aniyah Morinia
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I Made a Shopping List of 29 Summer Pieces Cool Fashion People Are Wearing
Here's what everyone is buying.
By Kristen Nichols
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I'm in My Spending Era, But These 30 Beauty Products Are Kind to My Wallet
I'm not a gatekeeper.
By Caitie Schlisserman
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I'm Shopping for My First Summer in NYC—30 Must-Haves on My Wish List
Easy, breezy staples.
By Emma Walsh
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I'm in the Mood to Treat Myself—Here Are the 30 Items I'm Shopping
No regrets.
By Raina Mendonça
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I'm a Shopping Director—30 Elevated Spring Basics That Get a Yes From Me
Easy and chic.
By Bobby Schuessler
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My Spring Wish List Is Already Out of Control—30 Items I Just Can't Skip
My wallet is so done with me.
By Shawna Hudson
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Spring Fashion Is Finally Hitting—30 Pretty Buys I'm Swooning Over
Heart eyes.
By Anna LaPlaca
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30 Items the Fall 2023 Runways Practically Forced Me to Buy
Consider me influenced by fashion week.
By Eliza Huber
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V-Day Is My Birthday, and I Love an Excuse to Shop—30 TikTok-Worthy Beauty Finds
These are better than chocolates.
By Caitie Schlisserman