Most Wanted
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
-
I'm Kicking Off 2025 With an Elite Beauty Routine—30 Finds I Can't Wait to Start Using
My wallet won't know what hit it.
By Maya Thomas
-
I Wear Basics to Look Chic—These 30 New Pieces Are So Easy to Style
Easy and elevated.
By Bobby Schuessler
-
30 Beauty and Wellness Items I'm Buying to Conquer My "Winter Arc"
I'm preparing for a healthy, happy season.
By Kaitlyn McLintock
-
If Cool Clothes Are Your Goal—These 32 Fall Finds Are For You
Fashion person–approved buys ahead.
By Chichi Offor
-
Cozy Season Is Finally Here—30 Pieces That Are Already on My Must-Buy List
Comfort over everything.
By Grace O'Connell Joshua
-
I Just Got Back From Paris—30 Fashion and Beauty Picks That Ooze French-Girl Vibes
Bonjour!
By Grace O'Connell Joshua
-
I'm a Mom of Two Little Ones—30 Chic, Easy, and Reliable Fashion and Beauty Picks I Swear By
Little effort. High reward.
By Jennifer Camp Forbes
-
I'm Traveling This Fall and Packing Light—32 Beauty and Fashion Essentials That Made the Cut
For a beauty editor, that is.
By Shawna Hudson
-
I'm Gearing Up for a Busy NYFW—43 Beauty Products I'll Rely On
Get your shopping carts ready.
By Sierra Mayhew
-
My Style Is Classic Yet Eclectic—30 Must-Have Pieces I'm Shopping for Fall
It's all about balance.
By Raina Mendonça
-
I'm All About the Final Touch—30 Incredibly Chic Accessories and Beauty Picks I Swear By
These get me endless compliments.
By Jennifer Camp Forbes
-
People Always Compliment My Hair, Nails, and Scent, so Here Are All My Secrets
There are some unexpected things here.
By Erin Jahns
-
I'm a Fashion Editor and Tennis Player—All the Outfits and Gear I Swear By
Shop my picks.
By Erin Fitzpatrick
-
33 Summer Accessories I'm Shopping to Make My Basics Feel Brand-New
Because we all need a little rizz.
By Jasmine Fox-Suliaman
-
I'm Spending My Summer in Europe—I Packed These 30 Fashion and Beauty Essentials First
These made my carry-on.
By Ana Escalante
-
June Gloom, Who? 30 Unique Splurges to Kick-Start Your Summer
Colorful finds ahead.
By Bailey Burke
-
I'm Going to Paris This Week—These 30 Fashion and Beauty Items Are Coming With Me
Pack with me.
By Allyson Payer
-
I Have 6+ Summer Trips Planned—30 Dresses, Sandals, Swimsuits, and More I'm Shopping
We're going places.
By Anna LaPlaca
-
The Exact Swimsuits, Sandals, Jewelry, and More I'm Shopping First This Summer
For the city and the beach.
By Kristen Nichols
-
My Mom Is My Beauty and Style Icon—30 Ultra-Luxe Gifts She'll Love
She'll cherish these forever.
By Emma Walsh
-
I'm Very Loyal to My Go-To Beauty Products, But These 30 New Finds Have Me Utterly Obsessed
Serious new beauty buys inside.
By Grace O'Connell Joshua
-
31 Gorgeous Accessories That Will Take Your Outfits From Zero to 100 in an Instant
Shopping ahead.
By Chichi Offor
-
I'm Impatient—Here Are 30 "Hot Girl Spring" Beauty Picks I'd Buy Now, Not Later
Why wait until summer?
By Erin Jahns
-
I Have Enough Basics—30 Statement Items My Wardrobe's Craving For Spring
Maximalism!
By Eliza Huber
-
There Are So Many Designer Finds on Sale at Saks and Nordstrom—30 I Want to Buy
Grab them before they're gone.
By Lauren Eggertsen
-
I'm a Beauty Editor Who Moved to the Midwest—30 Winter-Proof Items I Love
They bring me joy (and warmth) in winter.
By Kaitlyn McLintock
-
"Sugar Plum Fairy" Makeup Is 2023's Official Holiday Beauty Look—Shop My Edit
A sweeter take on balletcore makeup.
By Emma Walsh
-
I'm Checking Off Everyone on My Gift List in One Fell Swoop With These 30 Buys
Including beauty supplies and fashion favorites.
By Anneliese Dominguez
-
I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up
My most-requested beauty recs, coming right up.
By Erin Jahns
-
I'm the "Wellness Girl" of My Group—30 Buys I'd Recommend to All My Friends
Feel (and look) your best.
By Emma Walsh